CEOs Flooded with Speaking Requests - 175 Invites Per Year; Burson-Marsteller Announces First Survey on Most Valued Conferences for CEOs and C-Suite Executives.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- When asked how many invitations CEOs receive in an average week to speak at conferences, senior corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. officers report an average of 3.4 CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. invitations per week or 175 per year, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a recent survey by global public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and communications consultancy Burson-Marsteller Burson-Marsteller is one of the largest public relations agencies in the world. It is unit of Young & Rubicam, which is owned by WPP Group PLC.[1] It was formed by Harold Burson and Bill Marsteler in 1954. . Burson-Marsteller's landmark research among 100 corporate communications officers found that while most (70 percent) are responsible for selecting CEO and C-suite conferences, few (12 percent) are very satisfied with current resources for evaluating which conferences make the most sense for their executives and why. The research also reveals the most sought-after conference information: participant profiles, participation criteria, best conference types for CEOs and C-suite executives, best conference types by selective industries and podiums that are in most demand by corporate leadership. Most Valued Podiums As part of its ongoing Corporate and CEO Reputation thought leadership initiatives, Burson-Marsteller debuts its inaugural Most Valued Podiums (MVPs) Survey list. The company asked these same respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. to name the conferences regarded as most influential for their CEOs and C-suite executives. The top five MVPs for each are:
MVPs for CEOs MVPs for C-Suite
1 World Economic Forum 1 = World Economic Forum
2 Business Roundtable* 1 = Forbes
3 Detroit Economic Club 3 The Economist
4 Fortune 4 BusinessWeek
5 BusinessWeek 5 = CERA Week
5 = CIO Magazine
5 = Fortune
(= indicates a tie)
*Business Roundtable is a CEO-only membership organization
Note: From five open-ended questions on best conferences for
CEO/C-Suite executives, over 600 responses were submitted.
"Companies are searching for answers on which conferences provide the most value in return for their time and effort," said Carol Ballock, Managing Director, Burson-Marsteller's Executive Positioning Specialty Group and co-architect of its Most Valued Conferences Survey. "Given the tightness of schedules for most CEOs and C-Suite executives, it's vital to know where they will deliver the most value for their company, the brand and key stakeholders Stakeholders All parties that have an interest, financial or otherwise, in a firm-stockholders, creditors, bondholders, employees, customers, management, the community, and the government. when spending their time at a conference. Most companies do not have the internal capacity to move from reactive reactive /re·ac·tive/ (re-ak´tiv) characterized by reaction; readily responsive to a stimulus. re·ac·tive adj. 1. Tending to be responsive or to react to a stimulus. 2. to proactive executive positioning across a range of conference types." Burson-Marsteller's research also reveals that while the majority (75 percent) of corporate communications officers report they evaluate their return on investment from conference participation, their leading measure is highly qualitative - "executive satisfaction." This lack of rigorous conference measurement is surprising given that "forwarding the business" surfaced among the leading criteria for determining best executive conferences. "CEO and C-suite conferences are critical venues for building reputation and getting a company's message across to influential audiences," notes Leslie Gaines-Ross, Burson-Marsteller's chief knowledge & research officer and co-architect of the survey. "Using conferences as a strategic tool to differentiate a company deserves better evaluation and we plan to conduct the Most Valued Conferences Survey annually to track the value of new and established conferences for the CEO and C-suite executives." Methodology The research was conducted by mail during the first quarter of 2005. The majority of corporate communicators surveyed (73 percent) report having global responsibilities. About Burson-Marsteller Burson-Marsteller (www.burson-marsteller.com), established in 1953, is a leading global public relations and public affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information. firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising, and web-related services. The firm's seamless worldwide network consists of 44 wholly owned offices and 49 affiliate offices, together operating in 57 countries across six continents Six Continents is a large retail PLC in UK which split into Six Continents Retail known as Mitchells and Butlers plc. The hotels and soft drinks business of Six Continents PLC is now known as InterContinental Hotels Group PLC. . Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP Group WPP Group plc (LSE: WPP) (NASDAQ: WPPGY), based in London, United Kingdom, is one of the world's largest communications services groups (and one of the big six advertising holding companies, the others being Omnicom, Interpublic, Publicis, Dentsu and Havas) employing plc (NASDQ: WPPGY), one of the world's leading communications services networks. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion