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CEO recalls his days as "The Apprentice".


William "Billy" Procida, the founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Palisades Palisades, cliffs along the west bank of the Hudson River, NE N.J. and SE N.Y., extending from N of Jersey City, N.J., to the vicinity of Piermont, N.Y., with a general altitude of from 350 ft to 550 ft (107–168 m).  Financial, a New Jersey-based real estate investment firm, was featured as Donald Trump's "original apprentice" on a "Today Show" segment aired nationally by NBC NBC
 in full National Broadcasting Co.

Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network.
 on January 17.

Mr. Procida, who was interviewed by "Today Show" anchor Campbell Brown
For the Australian rules footballer, see Campbell Brown (footballer).
Campbell Brown (born June 14, 1968, Ferriday, Louisiana), is an American television news personality and former co-anchor of Weekend Today.
, was a Trump protege and, in 1990, served eight months as The Trump Organization's youngest vice president at age 27.

Now, fourteen years after leaving Mr. Trump's company, Mr. Procida's firm is involved in two large-scale condominium/ hotel projects with The Trump Organization The Trump Organization is the primary company of Donald Trump, a prominent American real estate developer. Trump is the current CEO of the company. The company oversees nearly all of the business development interests of Donald Trump, such as real estate, hotels, golf clubs, etc. .

"I was very lucky in my twenties to be able to spend a lot of time with Donald Trump Editing of this page by unregistered or newly registered users is currently disabled due to vandalism.  and a lot of it rubbed off on me," said Mr. Procida. "I think it was crucial to my success."

He said that Mr. Trump had recently given Mr. Procida's name to NBC producers who had been seeking to line up a guest opportunity for a real-life Trump "apprentice." The "Today Show" appearance complemented the network's programming of "The Apprentice, NBC's highly successful, new "reality show."

"You can work for a lot of companies and organizations over the course of your career, and nobody will be particularly interested about the business environment in one office setting or another," said Mr. Procida. "But when I tell someone I worked for The Trump Organization, people immediately ask me, 'What is Donald Trump really like?' and 'What is it like to work there?'"

After graduating from high school in 1980, Mr. Procida immediately launched his career as a real estate entrepreneur.

Over the next five years, he made numerous, fruitless attempts to meet Mr. Trump in an effort to attract him as an investor in his development projects.

On October 25, 1985, New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 Magazine published a lengthy article profiling the 23-year-old Mr. Procida and his fast-moving real estate career. After reading the article--entitled "The Boy Who Would Be Trump"--Mr. Trump finally invited Mr. Procida to visit him at The Trump Organization's Manhattan headquarters.

In January 1990, Mr. Procida joined The Trump Organization as vice president, working closely with Mr. Trump during one of the real estate industry's most difficult periods.

"That was a great year to be working at The Trump Organization because you learn a lot more from people during difficult times than you do during the good times," said Mr. Procida. "Many of the big developers from that period are no longer on the scene, but it's easy to see that Donald Trump is still around."

Four years after leaving The Trump Organization, the Associated Builders & Owners of Greater New York named Mr. Procida "New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 Developer of the Year." In 1995, he founded what is now Palisades Financial, a real estate investment banking firm that has completed more than $1 billion in transactions.

The former Trump protege never attended college.
COPYRIGHT 2004 Hagedorn Publication
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Chief Executive Officer
Publication:Real Estate Weekly
Geographic Code:1USA
Date:Feb 4, 2004
Words:472
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