CEO of Interactive Advertising Bureau to Address D/FW Interactive Marketing Association.Business Editors DALLAS--(BUSINESS WIRE)--Aug. 6, 2003 Greg Stuart, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of the New York-based Interactive Advertising Bureau (IAB (1) See Internet Architecture Board. (2) (Interactive Advertising Bureau, New York, www.iab.net) An industry association founded in 1996 to set standards and guidelines for interactive advertising and marketing. ), will present "Maximizing Brand Effectiveness Through Cross Media Optimization" on Tuesday, Aug. 12 from 6:00 to 8:00 p.m. at the monthly meeting of the Dallas Fort Worth Interactive Marketing Assn. (D/FW D/FW Dallas Fort Worth IMA (Interactive Multimedia Association, Annapolis, MD) An earlier trade association founded in 1988 originally as the Interactive Video Industry Association. It provided an open process for adopting existing technologies and was involved in subjects such as networked services, scripting ) held at the Las Colinas Country Club (4400 N. O'Connor Blvd.). The presentation will include in-depth discussion of the IAB's "Cross Media Optimization Study" (XMOS XMOS Cross Media Optimization Studies (Interactive Advertising Bureau) XMOS Cross Media Optimization Study XMOS High Speed Mos ) which focuses on answering the question "What is the optimal media mix to achieve marketing goals?" XMOS helps marketers and advertising agencies understand which advertising vehicles at what frequency optimally support campaign objectives. Stuart brings more than 20 years of experience in the interactive and advertising industries to the Interactive Advertising Bureau. He was named the CEO and President of the IAB in November 2001. The IAB is the leading association for the interactive advertising and marketing industry and represents companies responsible for selling over 75% of online advertising in the United States, including AOL/Time Warner, CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. , MSN, Overture Services, Walt Disney Internet Group The Walt Disney Internet Group (WDIG) oversees several websites owned by The Walt Disney Company and its subsidiaries. [1] The division's Disney Online unit operates disney. , Yahoo!, Google and over 100 other interactive leaders. Under Stuart's leadership, the IAB has expanded the groundbreaking Cross Media Optimization Study (XMOS), and has overseen the launch of several industry critical initiatives including the interactive Universal Ad Package; Campaign Measurement and Audit Guidelines; and Terms & Conditions for Internet Advertising V2.0. For more information on the IAB, XMOS research or additional activities, visit the IAB Web site at www.iab.net. About D/FW IMA D/FW IMA is a forum for interactive professionals in the Metroplex to share ideas and information among the professional, business and educational communities, in order to define and develop interactive marketing industries and disciplines. Annual D/FW IMA memberships are available for $149, which includes admission to D/FW IMA monthly forums held at the Las Colinas Country Club. Corporate memberships beginning at $399 are also available. Non-members admission to D/FW IMA monthly meetings is $35. Member and non-members can reference www.dfwima.org to register for this month's meeting and additional information. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion