CEO of DoubleClick Talks to CEO Live.com About the Future of Internet Advertising.Business Editors LOS ANGELES--(BUSINESS WIRE)--Jan. 20, 2000 &uot;Online advertising is getting smarter, more targeted, more efficient and is delivering better results than ever before,&uot; said DoubleClick Inc. (Nasdaq:DCLK DCLK Doubleclick Inc. (stock abbreviation, AMEX) DCLK Deputy Clerk DCLK Digital Clock DCLK Double Click ) CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Kevin O'Conner. According to O'Conner, online advertising is still in its infancy, and is constantly being redefined by technology, and is allowing us to link the right audience with the right message, creating a one-on-one communication experience. When asked if the honeymoon was over for banner click-through advertising models, O'Conner responded: &uot;It hasn't even started yet. The real party has yet to begin.&uot; O'Conner also discussed the company's recent acquisition of Abacus and NetGravity, as well as their acquisition strategy. During the interview, O'Conner also discussed the superior advantage he believes that DoubleClick has over its competitors, which include Nasdaq:YHOO YHOO Yahoo! Inc. (NASDAQ symbol) , Nasdaq:TFSM, NYSE NYSE See: New York Stock Exchange :AOL, Nasdaq:FCST FCST Forecast FCST Federal Council for Science and Technology , and Nasdaq:CMGI/Alta Vista. The entire interview is available free online at http://www.ceolive.com. About CEO Live.com CEO Live.com is an online business magazine that features interviews with leaders from the worlds of business and technology. The company is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of InterRep Information and Communication Services Inc., which produces radio programs for online magazines, a network of corporate Web sites and several major airline carriers. CEO Live.com was built by founder and CEO Marc Holland, who personally conducts many of the interviews. Holland stated, &uot;We are committed to providing executives with insights from leaders who are reshaping their industries and the business world.&uot; Also appearing on CEO Live.com are Michael Bloomberg of Bloomberg LLC, Stephen Polley (NYSE:CPU CPU in full central processing unit Principal component of a digital computer, composed of a control unit, an instruction-decoding unit, and an arithmetic-logic unit. ), Lars Nyberg (NYSE:NCR), Mark Breier (Nasdaq:BYND), Ely Callaway (NYSE:ELY), Walter V. Purnell, Jr. (Nasdaq:SKYC), Mark Logan (Nasdaq:VISX), George Schmitt (Nasdaq:OMPT), David Hanna (Nasdaq:CCRT), D.R. Grimes (Nasdaq:NTBK) and Gary Loveman (NYSE:HET). Upcoming guests include representatives of Oracle (Nasdaq:ORCL), Peoplesoft (Nasdaq:PSFT), Onsale.com (Nasdaq:EGGSD), Nissan Motor Corp. (Nasdaq:NSANY NSANY Nissan Motor Co., Ltd. (stock symbol) ), Futurestep, Latittude Communications Inc. (Nasdaq:LATD), and Service Metrics Inc. About DoubleClick Inc. DoubleClick Inc. is a global Internet Advertising Solutions company specializing in developing the solutions that make advertising work on the Internet for Web publishers and advertisers. Its proprietary DART technology allows advertisers to target their best prospects based on the most precise profiling criteria available, allowing DoubleClick to place its ads in front of its best prospects. |
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