CEO Speak.CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Speak Joel Amernic & Russell Craig MgGill-Queen's University Press 3430 McTavish Street, Montreal, Quebec, Canada, H3A 1X9 0773530371 $39.95 1-800-387-0141 www.mqup.ca CEO Speak: The Language Of Corporate Leadership by Joel Amernic (Professor, Rotman School of Management, University of Toronto Research at the University of Toronto has been responsible for the world's first electronic heart pacemaker, artificial larynx, single-lung transplant, nerve transplant, artificial pancreas, chemical laser, G-suit, the first practical electron microscope, the first cloning of T-cells, ) and Russell Craig (Professor, National Graduate School of Management, Australian National University Australian National University, located in Canberra and state-sponsored, founded 1946 as Australia's only completely research-oriented university. Originally limited to graduate studies, it expanded in 1960, merging with Canberra University College (est. 1929). ) is an informed and informative analysis pertaining to the complex and competitive demands of corporate "speechcraft", especially through the media channels of radio and television, as well as in-house communications and meetings. Offering a descriptive linguistics analysis, CEO Speak covers knowledgeable and tactful tact·ful adj. Possessing or exhibiting tact; considerate and discreet: a tactful person; a tactful remark. tact applications of CEO-level oral presentation, including their consequences, subtleties of the language of accounting as expressed through CEO speak, as well as what such speech tells us about corporate attitudes to society, employees, markets, and corporate competitors. CEO Speak is very strongly recommended reading for MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration students and all corporate executives, managers, and policy makers whose duties include the giving of speeches to their employees, stock holders, board members, journalists, government agencies, and the general public. Able Greenspan Reviewer |
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