CEO Of Pearl Software Stays In Touch With Customers.Business Editors/Hi-Tech Writers EXTON, Pa.--(BUSINESS WIRE)--Jan. 14, 2000 Although technology allows for easier and more efficient communication, today's customer still expects "the personal touch." David Fertell, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Pearl Software located in Exton, Pennsylvania Exton is a census-designated place (CDP) in West Whiteland Township, Chester County, Pennsylvania, United States. The population was 4,267 at the 2000 census. The Exton Square Mall is located within Exton. Transportation Exton lies at the intersection of the U.S. and developer of Cyber Snoop, an Internet Monitoring Analyzing traffic on the Internet. Monitoring is performed to determine packet volume for network configuration as well as to find out how employees are spending their time on the Internet. This is the first step in determining whether or not filtering should be added to the network. and Control Software, still believes that there are some things technology will never be able to replace. On January 7th, 2000, after a morning of answering technical support and customer service calls, Fertell announced a new plan for his company. Each and every person on the Pearl Software team will assume the position of Customer Service or Technical Support Representative for a minimum of four hours a month. At the completion of service, a monthly meeting will be held to discuss what was learned and what Pearl Software can do to further meet the needs of its customers. Although, many companies specialize in performing market studies, researching demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. , identifying customer needs and analyzing spending trends, Fertell still believes that his ongoing old fashioned n. 1. A cocktail consisting of whiskey, bitters, and sugar, garnished with with fruit slices and often a cherry. Noun 1. old fashioned - a cocktail made of whiskey and bitters and sugar with fruit slices research plays and integral role in Pearl Software's current success. He also supports the idea that the time spent taking these calls arms him and the Pearl Software team with more personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. and focused research, making it possible for Pearl Software to maintain its leadership position as the creator of Internet network-enabled products. "I am a consumer. I know how I want to be treated. All too often, I find that the larger a corporation becomes, the less important I become as a customer," explains Fertell. "My goal is to educate every level of Pearl's employees to serve our customers so that not one of them will ever think that they're not important to Pearl." Pearl Software, Inc. provides Internet network-enabled products to the growing Internet using community. Products including Cyber Snoop, Private-I and TakeMeHome, provide a realistic means to promote the safety and protect the privacy of those accessing the Internet. Pearl Software is a Microsoft Certified See certification. Solution Provider, an active participant in the White House's efforts to protect children that access the Internet and a supporter of the Pearl Software Educational Foundation. |
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