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CEO BUILDS UPON HIS ROOTS LESSONS LEARNED ON FARM GUIDE NEWHALL LAND'S LEADER.


Byline: Kathleen Sweeney Staff Writer

SANTA CLARITA Santa Clarita, city (1990 pop. 110,642), Los Angeles co., S Calif., suburb 30 mi (48 km) NW of downtown Los Angeles, on the Santa Clara River; inc. 1987. Situated in the Santa Clara valley and nearby canyons, Santa Clarita includes the former towns of Canyon Country,  - The head of Santa Clarita's largest development company is a farmer at heart.

On any given day, Gary Cusumano can be found picking oranges in a grove "In a Grove" (藪の中)  near Fillmore that he and his wife have owned since 1987. The crop is tart or sweet, depending on the time of year it's picked, but he doesn't consider the harvesting like work he knew as a child growing up on a small farm in Northern California Northern California, sometimes referred to as NorCal, is the northern portion of the U.S. state of California. The region contains the San Francisco Bay Area, the state capital, Sacramento; as well as the substantial natural beauty of the redwood forests, the northern . It's a hobby, a peace of mind.

``What you learn growing up on a small farm is responsibility, work ethic work ethic
n.
A set of values based on the moral virtues of hard work and diligence.


work ethic
Noun

a belief in the moral value of work
,'' he said. ``You learn a sense of appreciation for natural resources, which plays a role in my job today.''

That appreciation, he said, has helped him in daily decisions as the new chief executive officer of The Newhall Land and Farming Company The Newhall Land and Farming Company is a land management company based in Valencia, California, United States. The company is responsible for the master community planning of Valencia, as well as the management of farm land elsewhere in the state. , a position he took in March after former CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Tom Lee retired.

Cusumano joined the company in 1969 after it bought two dehydrating plants in the California Delta and another in Colorado, where he was the general manager. A year later, he was transferred to Dixon, where he oversaw all four dehydrating plants. In 1974, he earned an MBA MBA
abbr.
Master of Business Administration

Noun 1. MBA - a master's degree in business
Master in Business, Master in Business Administration
 from Stanford University and in 1983, he moved to Valencia as second-in-command of the company's agriculture operations.

As the 118-year-old company's focus shifted from a large agriculture company to a developer, Cusumano's interest and role changed as well. In 1987, he took a position in the real estate division and in 1989 was named president and chief operating officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
.

Doug Sink, chief financial officer of Remo Inc. and president of the Santa Clarita Chamber of Commerce, said Cusumano has the experience to head the company as it's been run for decades.

``I think he will do an outstanding job,'' Sink said. ``I think he brings all the experience at Newhall Land that Lee had. He'll do an outstanding job.''

But the job comes with its share of financial challenges and criticism.

Because Newhall Land's owners and board of directors weren't happy with the worth of the company on the stock market, it decided to to reduce the number of shares for sale and redirect its focus back to Valencia.

In May, it sold its option to buy 1,800 acres in Colorado, increasing its second-quarter earnings by nearly $13 million. The sale allowed the company to increase the current pace of its stock repurchase Stock repurchase

A firm's repurchase of outstanding shares of its common stock.
 program, which will reduce the number of shares for sale and redirect the money back into the community.

But its largest obstacle in building the community is the plethora of lawsuits regularly filed by environmentalists for one reason or another on any proposed project. They typically claim the company isn't protecting the environment and endangered species endangered species, any plant or animal species whose ability to survive and reproduce has been jeopardized by human activities. In 1999 the U.S. government, in accordance with the U.S. , especially as the population and housing projects continue to explode.

``You have to realize growth is inevitable,'' Cusumano said. ``Valencia is an excellent example of continuing to use the land in an environmentally friendly way.''

Stop and look around the community and notice the open space, walking trails and employment opportunities, he said. And experts, including biologists, are working to ensure development isn't harming endangered species. Specialists are currently resurveying land along the Santa Clara River Santa Clara River may refer to:
  • Santa Clara River (California), a river in Southern California, United States.
  • Santa Clara River (Utah), a river in Utah, United States
  • Carmen River, a river in Mexico that is sometimes called the Santa Clara River
 and San Francisquito Creek The San Francisquito Creek is a creek that flows into San Francisco Bay in California, United States of America. Its headwaters are in the Santa Cruz Mountains above Menlo Park, around 667m (2000 feet) above the Bay.  where other biologists have seen the endangered Southwestern arroyo toad.

While Cusumano said a judge has always ruled in the company's favor because of facts proving development isn't harming the environment, it's still a long process that costs not only the company money, but the residents as well.

``Generally, over time we are able to move forward,'' he said. ``We are in better shape today than when it (Valencia) was built. We are very proud of what we've done.''

That includes the approved site for the massive Newhall Ranch project - a project Cusumano considers a personal goal to achieve before he seeks retirement.

``Newhall Ranch is the key to the future of this community,'' he said. ``It will be something I can look back upon after I retire and feel extremely proud.''

CAPTION(S):

3 photos

Photo:

(1 -- color -- ran in Business section only) Gary Cusumano is CEO of the Newhall Land and Farming Company, Santa Clarita's biggest development firm.

(2 -- ran in Business section only) Gary Cusumano's role at Newhall Land and Farming has changed as the company switched focus to development.

David R. Crane/Staff Photographer

(3 -- ran in SAC edition only) - Gary Cusumano
COPYRIGHT 2001 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Business
Publication:Daily News (Los Angeles, CA)
Geographic Code:1USA
Date:Jun 4, 2001
Words:738
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