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CELLULAR ONE GROUP MAKES STATEMENT IN RESPONSE TO THE AT&T/MCCAW MERGER

 DALLAS, Aug. 16 /PRNewswire/ -- The following is a statement issued by Richard J. Lyons, executive director of the Cellular One Group:
 Cellular One(R) brand is the most widely known and widely used cellular brand in the United States. It stands for quality and value. The Cellular One Group will continue to build on that identity regardless of what direction AT&T takes at closing.
 We hope AT&T will recognize the value the Cellular One brand delivers to the cellular marketplace and continue using it. Regardless, the Cellular One Group will continue to develop the brand and attract new cellular operators.
 Cellular One is the first national brand to conduct service satisfaction surveys with Cellular One customers nationwide and the first to create and launch a national advertising campaign. The Cellular One name is the strongest and the most descriptive brand name in the industry and a key component in attracting and retaining local customers. The Cellular One Group has delivered a great deal of value to our members, and in turn, to their customers.
 -0- 8/16/93
 /CONTACT: Richard J. Lyons, executive director of the Cellular One Group, 214-387-5225, or Brian Cummings of Bloom FCA! Public Relations, 214-443-9901, ext. 5404/


CO: Cellular One Group ST: Texas IN: TLS SU:

TM -- NY103 -- 3293 08/16/93 17:35 EDT
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Publication:PR Newswire
Date:Aug 16, 1993
Words:221
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