CELEBRATING THE SIGNS OF THE TIMES WEST HOLLYWOOD AWARDS SUNSET STRIP BILLBOARDS.Byline: Benjamin Parke Staff Writer The city of West Hollywood celebrated the billboards that have become part of the landscape along the world-famous Sunset Strip on Thursday by presenting its first Sunset Strip Billboard Awards. From a high-rise-size Apple ad featuring Lucy and Desi desi Indian English Adjective indigenous or local Noun informal a person considered to be of South Asian origin [Hindi] on the side of a building to a Tequila billboard, the awards were handed out before an audience of almost 200 at the Hyatt West Hollywood The Hyatt West Hollywood is a 262-room hotel located at 8401 Sunset Boulevard, West Hollywood, California (at Kings Road). It opened in 1958 as the Gene Autry Hotel. Sold in 1966, it was renamed the Continental Hyatt House. . ``We've always understood that billboards have been part of the personality of the Strip,'' said West Hollywood Councilman Steve Martin, who added that the splashy splash·y adj. splash·i·er, splash·i·est 1. Making or likely to make splashes. 2. Covered with splashes of color. 3. Showy; ostentatious. See Synonyms at showy. displays have helped make the locale known the world over - in a class with glamour spots such as Tokyo's Ginza district. The winners Thursday by category: --Automotive - Volkswagen for its skybar billboard designed by Arnold Communications. --Beverage - Sauza Tequila for its Try-Vision/Speaking, a three-part teaser teaser an animal used to sexually tease but not to impregnate the members of the opposite sex. Usually males and they may be surgically prepared to ensure that they cannot mate or are not fertile. campaign designed by Cliff Freeman & Partners. --Consumer goods - Apple's Tall Wall featuring Desi & Lucy designed by TBWA/Chiat Day. --Fashion - DeBeers for its Millennium Tall Wall designed by J. Walter Thompson --Movies - Disney for its ``Mighty Joe Young'' Tall Wall, designed by Walt Disney Productions. --Television - TNT TNT: see trinitrotoluene. TNT in full trinitrotoluene Pale yellow, solid organic compound made by adding nitrate (−NO2) groups to toluene. Heartbeat, a five-part teaser campaign from TNT's in-house advertising. --Travel - Paris Hotel and Casino for ``Coming'' by Temerlin McClain. --Most Effective Celebrity Tall Wall - Oscar de la Hoya Oscar de la Hoya (IPA pronunciation: [ˈɑs.kɛɹ dɛ.lɑ.ˈhɔɪ.jɑ][1]) (born February 4, 1973) — nicknamed the Golden Boy for the May 22 fight for HBO Hyperbaric oxygen therapy (HBO) A form of oxygen therapy in which the patient breathes oxygen in a pressurized chamber. Mentioned in: Ozone Therapy designed by HBO in-house. An advertisement picturing a nearly furlongs-long billboard of actor Edward Furlong competed against a gigantic Julianne Moore and other sizable celebrities in the category of ``Tall Walls'' - marketing lingo for images painted on the sides of buildings. West Hollywood's celebratory disposition toward its billboard abundance contrasts sharply with the reception to large displays in nearby Westwood. In that community, muralist Mike McNeilly has been engaged in a legal battle with the city of Los Angeles
``L.A. has a different attitude,'' Martin said. ``What plays in West Hollywood may not necessarily play in L.A.'' CAPTION(S): photo Photo: West Hollywood awarded Apple's Tall Wall, featuring Desi and Lucy, with the Consumer goods award during Thursday's billboard awards. |
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