CEIVA(R) Announces Customer Experience Enhancements.

CEIVA Expands Digital Photo Frame Service, Features and Functionality for 2007 Holiday Season

LOS ANGELES -- CEIVA Logic, Inc. today unveiled its new customer-focused offerings and product advancements designed to enhance user experience with the patented CEIVA Digital Photo Frame[TM]. Just in time for the 2007 holiday season, the new features and functionality include expansion of its world-class customer care team and free CEIVA software updates that are automatically sent directly to users' frames.

As part of the new upgrades, CEIVA will be introducing a new easier to use Digital Photo Frame menu that features intuitive thumbnail browsing and streamlined menus making on screen navigation a breeze. Menus on the frames will also now be bi-lingual in English and Spanish. To expand users' connectivity options, CEIVA has released its new EZ wireless connection update which allows them to effortlessly set up their CEIVA frames to connect to their wireless home network by employing a look-up browsing feature. The new software updates are included with all new frame purchases this holiday season as well as sent automatically to existing Digital Photo Frames through CEIVA's optional PicturePlan[R] service.

"CEIVA supports a community of people who have discovered that sharing memories and experiences with family and friends truly enhances their lives. Our goal is to provide this community with the best way to enjoy and share their digital photos. We pride ourselves on going the extra mile to further develop useful features while at the same time offering unparalleled customer service," said Dean Schiller, CEO of CEIVA Logic. "We place a tremendous value on fulfilling our customers' needs and as a result, go far beyond other photo frame offerings. With CEIVA's emphasis on connectivity and our dedicated focus on customer service, we are able to better understand our customers and provide them with a superior experience."

CEIVA will be extending weekday customer service hours and adding Saturday hours in order to accommodate increased holiday support needs. CEIVA customer care representatives are available by phone and on-line to handle basic questions, along with any inquiries related to technical aspects of the frames and PicturePlan[R].

About CEIVA Logic, Inc

CEIVA Logic, Inc., www.ceiva.com, is the inventor of the digital photo frame and the provider of the world's first and only connected Digital Photo Frames[TM]. CEIVA enables families and friends to display endless slideshows from camera memory cards via the frames built-in card reader and automatically receive photos sent by camera phone or through an online CEIVA account. Offering world-class personalized customer care, CEIVA Digital Photo Frames and the CEIVA PicturePlan[R] service is the only digital photo solution to allow effortless display, secure storage and sharing of digital photos. Patented technology from CEIVA[R] is designed for ease-of-use while incorporating the benefits of digital photography into everyday life. CEIVA products are available through the CEIVA Store at ceiva.com and at select retailers nationwide. CEIVA Logic is based in Burbank, CA.