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CEI WANTS TO LASSO YOUR SECOND REFRIGERATOR

 CLEVELAND, July 7 /PRNewswire/ -- It may cost more than you think to cool that six-pack of pop in your basement.
 CEI is looking for customers willing to swap spare refrigerators for smaller electricity bills under the company's new "Refrigerator Roundup."
 By calling 1-800-LASSO-IT, customers have a hassle-free way to remove older second refrigerators that may be needlessly guzzling up to $150 in electricity costs each year.
 "Older model refrigerators are very energy inefficient and can consume up to one-third of the electricity used in many homes," said Bill Ridmann, CEI's marketing services director. "In addition, they're difficult to discard because of their size and new environmental regulations."
 To be eligible for this free service, participants must be residential customers of CEI and have two working refrigerators. Both must be operational when the "Refrigerator Roundup" representative arrives at the customer's home. Refrigerators being replaced by new ones do not qualify.
 The refrigerators will be trucked to a recycling facility in Middleburg Heights. There, the coolant will be removed and disposed of in an environmentally safe manner. The refrigerator shell will be recycled.
 "Refrigerator Roundup" is one of 12 "Energy Savers Programs" currently offered as part of a three-year, $35 million commitment by CEI and its sister utility, Toledo Edison, to help customers trim their monthly electric bills, save energy and help the environment. CEI hopes to remove approximately 12,000 second refrigerators during the next three years.
 -0- 7/7/93
 /EDITOR'S NOTE: Media are invited to attend the kick off of this new CEI customer program Thursday, July 8, at 11:30 a.m., with the first refrigerator pick up at 5350 W. 227th St., Fairview Park./
 /CONTACT: Irene Prezelj of CEI, 216-479-4906, or 216-623-1060 after hours/
 (CX)


CO: Cleveland Electric Illuminating Company ST: Ohio IN: UTI SU:

KL -- CL012 -- 9204 07/07/93 16:49 EDT
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Publication:PR Newswire
Date:Jul 7, 1993
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