CED's Third Engage Program Highlights Sales and Marketing; Area Executives and Industry Experts to Speak at Engage: Sales and Marketing June 24.Business Editors CED's Engage: Sales and Marketing RESEARCH TRIANGLE PARK Research Triangle Park, research, business, medical, and educational complex situated in central North Carolina. It has an area of 6,900 acres (2,795 hectares) and is 8 × 2 mi (13 × 3 km) in size. Named for the triangle formed by Duke Univ. , N.C.--(BUSINESS WIRE)--June 15, 2004 The Council for Entrepreneurial Development (CED (Capacitance Electronic Disc) An earlier videodisc technology from RCA that was released in 1981 and abandoned five years later. Like phonograph records, the analog disc contained grooves that a stylus rode over. ) is presenting its third Engage program on a key issue facing innovation-based companies - sales and marketing. CED's Engage: Sales and Marketing will be held June 24 from 4:30-8 p.m. at UNC (Universal Naming Convention) A standard for identifying servers, printers and other resources in a network, which originated in the Unix community. A UNC path uses double slashes or backslashes to precede the name of the computer. Kenan-Flagler Business School The Kenan-Flagler Business School at the University of North Carolina at Chapel Hill serves the community as a world-renowned business education institution. History . Recent studies show that companies are continually evaluating how to maximize their sales and marketing budgets. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a survey from Web services (1) Loosely, any online service delivered over the Web. Such usage appears in articles from non-technical sources, but not in IT-oriented publications, because definition #2 below describes the correct use of the term. firm Interland, 69 percent of small business owners consider the Web a "critical" marketing tool. Companies are also investing significant time and money in other marketing tools, including search engine keywords, e-mail marketing and direct mail. As companies look for effective ways to spend their sales and marketing dollars, CED is offering the next Engage program to provide relevant tools for emerging companies. In addition to previously announced keynote speaker and sales expert Marty Clarke, CED's Engage: Sales and Marketing will also feature concurrent panels with entrepreneurial executives, consultants and other sales and marketing experts. During five concurrent sessions, panelists will explore sales and marketing's impact on the innovation economy. Confirmed speakers and session topics at Engage: Sales and Marketing include the following: Market Definition: Hitting the Right Target -- Keith Boswell, Partner, Market Acuity, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control -- Chris Newton, Chief Executive Officer, Intervolve, Inc. -- Kim Shulman, Manager of Program Marketing, Red Hat, Inc. -- Rick Thompson, Vice President of Marketing & Sales, Flashpoint Technologies Maximizing ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). While Marketing on a "Shoestring" Budget -- Gary E. Ban, Chief Executive Officer, Summus, Inc. -- Marco Fregenal, President & COO, Ultimus, Inc. -- James Neiser, Chief Marketing Officer, StrikeIron, Inc. -- Joseph Schachle, Senior Vice President of Marketing & Sales, Inspire Pharmaceuticals, Inc. -- Grace Ueng, President & Founder, Savvy Marketing Group Sales Channels - Determining the Best Channel Strategy for Your Business -- Kathy Barton, Vice President of Marketing, Peopleclick, Inc. -- Jack Huisman, Director of Sales, StrikeIron, Inc. -- Donna Peek, Manager of Outsourcing Business Development, SAS (1) (SAS Institute Inc., Cary, NC, www.sas.com) A software company that specializes in data warehousing and decision support software based on the SAS System. Founded in 1976, SAS is one of the world's largest privately held software companies. See SAS System. Institute -- Ken West, Principal, Technology Communications Group, LLC Finding and Retaining Dynamic Sales & Marketing People -- Don Alexander, Director of Business Development for Life Sciences, Carlyle & Conlan, Inc. -- Jo Ann Farr, Director of Human Resources, Plectrum, Inc. -- Mike Goolsby, Senior Director of Sales, Inspire Pharmaceuticals, Inc. -- Scott Place, President, Maverick Marketing -- Ed Ungemach, Worldwide Sales Manager, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) Websphere -- Bill Warner, Managing Partner and Founder, Paladin Paladin archetypal gunman who leaves a calling card. [TV: Have Gun, Will Travel in Terrace, I, 341] See : Wild West & Associates The Art of Selling - Qualifying Prospects to Closing the Sale -- Tom Furr, Vice President of Sales, Smart Online, Inc. -- Lon Lohmiller, Vice President of the Eastern Region, Rand Worldwide -- Deb Lovig, Vice President of Marketing, Smart Online, Inc. -- Mark Self, Serial Entrepreneur Serial entrepreneur Business person that successfully starts (does not kill) a number of different businesses. The program kicks off with these five interactive sessions at 5 p.m., followed by Clarke's keynote address at 6 p.m. Engage: Sales and Marketing concludes with a networking reception from 7 to 8 p.m. The program cost is $50 for CED members and $75 for non-members. Additional details are available online at www.cednc.org/engage. About CED: The Council for Entrepreneurial Development, located in Research Triangle Park, NC, is a private, non-profit organization formed in 1984 to stimulate the creation and growth of high-impact companies in the greater Research Triangle region. CED provides education, mentoring and capital formation resources to new and existing high-growth entrepreneurs through annual conferences, seminars, workshops and monthly programs on entrepreneurial management and finance. CED, which celebrates its 20th anniversary in 2004, is the largest entrepreneurial support organization in the nation with more than 3,500 members representing 1,000 entrepreneurial companies, financiers and professional firms. www.cednc.org |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion