CEA and NASBA Announce New Partnership; Programs Will Offer Exceptional Benefits to New and Existing Members.

ARLINGTON, Va. -- The Consumer Electronics Association (CEA(R)) and NASBA The Association of Channel Resellers announced a new partnership that will extend cooperation between the two associations and expand member benefits at each association. CEA and NASBA acknowledge the critical role that each association plays in the technology integration sector of the consumer electronics industry and the importance of each association's member base.

"Our partnership with NASBA provides CEA with a portal into the information technology reseller community," said Kerry Moyer, CEA's senior director, strategic relationships. "NASBA's membership of 15,000 value-added resellers and integrators enables CEA to connect with a non-consumer electronics audience. Our enhanced membership program adds value to both our members' association benefits. And, NASBA's partnerships with numerous IT vendors present an opportunity to forge new business relationships."

Partnering with CEA, NASBA positions itself strategically with the International Consumer Electronics Show (CES(R)), the world's largest consumer technology tradeshow. NASBA endorses CES as the must-attend show for the IT reseller community. NASBA will leverage its position in that community and promote attending CES to its members. In addition, NASBA will host an event during the 2006 CES for both its IT reseller members and vendor partners.

Through the partnership, members of NASBA and CEA TechHome Division can take advantage of tiered membership categories. In addition to basic membership, NASBA has created two new levels that offer their members enhanced benefits: NASBA Digital Home Edge and NASBA Digital Home Edge-Plus, which includes membership in CEA's TechHome Division. Under this partnership, any CEA TechHome integrator member can now become a NASBA Digital Home Edge-Plus member at no additional cost. Some of the benefits that are shared by both associations include access to training programs, member pricing on conferences, market research, and affinity programs. Going forward, both associations have agreed to jointly develop new programs of value to their members.

"NASBA brings an industry collaborative approach to its members that empower them to stay competitive, profitably grow their business and become better business owners and employees," said Robert Danese, NASBA's President. "With this new partnership with CEA, our members will be able to expand their skill levels in the consumer electronics sector.

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 2,000 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA's members account for more than $122 billion in annual sales. CEA's resources are available online at www.CE.org, the definitive source for information about the consumer electronics industry.

About NASBA:

NASBA - The Association of Channel Resellers - is the largest professional trade association for IT resellers in North America, serving over 14,000 member companies that are white box builders, integrators, VARs, and solution providers. We promote growth in the industry with research, promotions, unique member-only services, events, and business and strategic relationships. NASBA members, who account for a significant share of IT market sales in North America today, experience enhanced profitability through exclusive programs, services and cost-saving opportunities. Visit www.nasba.com.

CEA also sponsors and manages the International CES - Defining Tomorrow's Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

UPCOMING EVENTS

--  CES Unveiled: The Official Press Event of the International CES
    January 3, 2006, Las Vegas, NV

--  2006 International CES
    January 5-8, 2006, Las Vegas, NV

--  2006 CEA Winter Summit
    March 2-4, 2006, Vail, CO

--  CEA 2006 Winter Technology and Standards Forum
    March 6-10, 2006, Clearwater Beach, FL

--  CEA Spring Break
    March 14-17, 2006, Washington, DC

--  CEA Entertainment Technology Summit
    March 15-16, 2006, Washington, DC

--  Digital Patriots Dinner
    March 15, 2006, Washington, DC

--  EHX Spring 2006
    March 28-April 1, 2006, Orlando, FL

--  CONNECTIONS (TM) - The Digital Home Conference & Showcase
    May 2-4, 2006, Santa Clara, CA

--  2006 PARA Conference
    May 3-7, 2006, Hilton Head, SC

--  The 10th Annual Consumer Electronics CEO Summit
    June 21-24, 2006, Southampton, Bermuda

--  2006 SINOCES
    July 7-10, 2006, Qingdao, China

--  2006 CEA Summer Technology and Standards Forum
    July 24-28, 2006, Coronado, CA

--  CEA Industry Forum
    October 16-18, 2006 San Francisco, CA

--  2007 PARA Conference
    May 16-20, 2007, Coronado, CA