CEA and Mr. Youth Hit Campuses This Fall with TechKnowOverload Tour(R); Digital Technologies Continue to Awe College Students One Tour Stop at a Time.

ARLINGTON, Va. -- College students will have a chance to get their hands on the latest consumer electronics products and technologies during the Fall 2005 TechKnowOverload Tour (TKO), which gets underway today for the fifth season. Sponsored by the Consumer Electronics Association(R) (CEA) and managed by Mr. Youth, the tour will visit 24 college campuses east of the Mississippi during the fall semester. New to the tour this year, TKO also will travel to two college festivals, one in Boston and the other in Philadelphia.

"College students are tuned in to the consumer electronics industry," said CEA President and CEO Gary Shapiro. "The TKO Tour is a continued success because it benefits industry and consumers alike. Participating consumer electronics companies are able to showcase their products directly before the digital generation's college consumers and those students in turn are able to interact with the latest products designed to enhance their busy lives."

Not only will TKO Tour visitors be able to test drive a host of technologies and products on display, they also will be able to enter the "Ultimate Dorm Room" contest featuring up to $10,000 of consumer electronics products from TKO Tour sponsors. Current sponsors include NVIDIA, RCA, SIRIUS Satellite Radio, HP Lightscribe, Nintendo, Logitech, Gibson Guitar, Geek Squad, Sony, and Audiovox.

The fall TKO Tour wraps up in early November, just in time for the holiday shopping season. On average 1,500 students attend each tour stop, reaching more than 60,000 students each season. Below is the schedule for the fall semester tour. For more information, go to www.tkotour.com.

Fall 2005 TKO Tour Schedule

    Dates and schools are subject to change

    School                            City & State        Date

    University of Toledo              Toledo, OH          29-Aug
    Bowling Green State University    Bowling Green, OH   30-Aug
    Kent State University             Kent, OH            1-Sep
    Purdue University                 West Lafayette, IN  7-Sep
    Eastern Michigan University       Ypsilanti, MI       12-Sep
    University at Albany - SUNY       Albany, NY          15-Sep
    College Fest                      Boston, MA          17-Sep
    College Fest                      Boston, MA          18-Sep
    University of Rhode Island        Kingston, RI        20-Sep
    UMass Amherst                     Amherst, MA         21-Sep
    West Chester University           West Chester, PA    23-Sep
    Campus Philly                     Philadelphia, PA    24-Sep
    Temple University                 Philadelphia, PA    27-Sep
    George Washington University      Washington, DC      29-Sep
    College of William & Mary         Williamsburg, VA    3-Oct
    Virginia Commonwealth             Richmond, VA        4-Oct
    University of South Carolina      Columbia, SC        10-Oct
    UNC - Charlotte                   Charlotte, NC       12-Oct
    Clemson University                Clemson, SC         13-Oct
    College of Charleston             Charleston, SC      17-Oct
    Florida International University  Miami, FL           25-Oct
    University of North Florida       Jacksonville, FL    27-Oct
    University of Central Florida     Orlando, FL         1-Nov
    Florida State University          Tallahassee, FL     3-Nov

About Mr. Youth:

Mr. Youth leverages critical relationships and unparalleled experience to provide marketing, partnership, and promotional solutions to top corporate advertisers looking to reach the 14-22 demographic. Mr. Youth is a premiere provider of strategic consulting, mobile tour management, promotional marketing, and youth media services. For more information, please go to: www.MrYouth.com or call [phone].

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 2,000 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA's members account for more than $121 billion in annual sales. CEA's resources are available online at www.CE.org, the definitive source for information about the consumer electronics industry.

CEA also sponsors and manages the International CES - Defining Tomorrow's Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

UPCOMING EVENTS

    --  CEA Industry Forum
        October 17-19, 2005, Las Vegas, NV

    --  EHX Fall 2005
        November 7-11, 2005, Anaheim, CA

    --  CES New York Press Preview
        November 15, 2005, New York, NY

    --  CES Unveiled: The Official Press Event of CES
        January 3, 2006, Las Vegas, NV

    --  2006 International CES
        January 5-8, 2006, Las Vegas, NV

    --  Winter Summit 2006
        March 2-4, 2006, Vail, CO

    --  CEA 2006 Winter Technology and Standards Forum
        March 6-10, 2006, Clearwater Beach, FL

    --  CEA Spring Break
        March 14-17, 2006, Washington, DC

    --  2006 PARA Conference
        May 3-7, 2006, Hilton Head, SC

    --  2006 Consumer Electronics CEO Summit
        June 21-23, 2006, Southampton, Bermuda