CEA Seeks Participation in Nine New Standards Projects.

Consumer Electronics Association (CEA):

WHAT:      The Consumer Electronics Association (CEA (R)) invites all
           interested parties to participate in nine new standards
           projects, initiated at the Technology and Standards Forum
           held in March. This bi-annual event allows CEA standards
           committees to meet with industry technical leaders and
           develop emerging industry standards.

           The nine new standards projects are:

     --  CEA-909 Antenna Control Interface Standard. This standard is
         being revised to enable control signals to be sent from DTVs
         to smart antennas via a single coaxial cable to allow optimum
         signal reception.

     --  CEA-2013, Digital STB Background Power Consumption. This
         standard is under revision to include power consumption
         provisions for terrestrial digital to analog converter boxes,
         the much-discussed "simple" digital television adapters
         (DTAs) that enable analog TVs to continue to work after the
         congressionally-mandated end of analog TV broadcasting on
         February 17, 2009.

     --  CEA-766-A, U.S. and Canadian Region Rating Tables (RRT) and
         Content Advisory Descriptors for Transport of Content
         Advisory Information using ATSC A/65-A Program and System
         Information Protocol (PSIP). This standard defines digital
         V-Chip for the U.S. and Canada. The scheduled five-year
         review has been authorized and is underway.

     --  CEA-775-B, DTV 1394 Interface Specification, and CEA-849-A,
         Applications Profiles for EIA-775-A Compliant DTVs. These two
         standards define the interface between DTVs and other
         devices, via IEEE 1394 (also known as "Firewire"). Scheduled
         five-year reviews have been authorized.

     --  CEA-770.2C, Standard Definition TV Analog Component Video
         Interface, CEA-770.3-C, High Definition TV Analog Component
         Video Interface. These two standards define connection via
         the component video interface between DTVs and other CE
         devices, addressing standard definition and high definition
         transmission, respectively. Scheduled five-year reviews have
         been authorized.

     --  CEA-2020, Other VBI Waveforms. This new standard will define
         four proprietary means of signaling audience measurement and
         program lineup information via analog TV signals.

     To participate in any of the above projects, contact Jean Johnson
     at [e-mail].

     --  CEA-2018, Task Model Representation. This new standard will
         define means for authoring and using task-based user
         interfaces for consumer electronics (CE). The standard will
         facilitate the development of future CE products with
         task-based and cross-device user interfaces that are easier
         for customers to understand and use.

     To participate in this project, contact Leslie King at
     [e-mail] .

WHEN:      Participation in CEA Standards activities is open to
           companies and organizations with direct and material
           interest. CEA membership is not required to participate.

ABOUT CEA: CEA leads technology manufacturers in fostering CE industry
           growth by developing industry standards and technical
           specifications that enable new products to come to market
           and encourage interoperability with existing devices. CEA
           maintains an unmatched reputation as a credible and
           flexible standards making body and as earned ANSI
           accreditation. Through more than 70 committees,
           subcommittees and working groups, the CEA Technology and
           Standards program provides a unique and efficient forum
           where technical professionals throughout the industry
           develop a unified technology roadmap and address technical
           issues critical to CE industry growth. Are you part of the
           process? For information about CEA Technology and
           Standards, visit www.ce.org/standards.

           The Consumer Electronics Association (CEA) is the
           preeminent trade association promoting growth in the
           consumer technology industry through technology policy,
           events, research, promotion and the fostering of business
           and strategic relationships. CEA represents more than 2,100
           corporate members involved in the design, development,
           manufacturing, distribution and integration of audio,
           video, mobile electronics, wireless and landline
           communications, information technology, home networking,
           multimedia and accessory products, as well as related
           services that are sold through consumer channels. Combined,
           CEA's members account for more than $125 billion in annual
           sales. CEA's resources are available online at www.CE.org,
           the definitive source for information about the consumer
           electronics industry.