CEA's Shapiro Applauds Decision to Reverse per se Rule.

Supreme Court Decision on Minimum Resale Prices Benefits Consumers

ARLINGTON, Va. -- The Supreme Court today issued a decision today in Leegin Creative Leather Products v. PSKS, Inc., replacing the longstanding per se rule against manufacturer agreements with retailers to set minimum resale prices. The Court held that vertical price restraints will now be judged by a "rule of reason" test.

The following statement can be attributed to Gary Shapiro, president and CEO of the Consumer Electronics Association (CEA[R]):

"CEA applauds the Supreme Court decision today reversing the per se rule against resale price maintenance. The Supreme Court holding that the "rule of reason" should apply to the legality of manufacturer pricing decisions, means simply that all the facts will be examined before a finding of illegality - replacing a black and white rule of illegality in every case. Reasonableness has come back to the antitrust laws, and in the consumer electronics industry, where sales training, industry marketing, and after-sales service are highly valued by manufacturers and reputable retailers, it makes perfect sense to consider these factors when evaluating a manufacturer's requirement that threshold prices be maintained."

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 2,100 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, digital imaging, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA's members account for more than $140 billion in annual sales. CEA's resources are available online at www.CE.org, the definitive source for information about the consumer electronics industry.

CEA also sponsors and manages the International CES - Defining Tomorrow's Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

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