CDW Launches Biz Tech Magazine; Company Premieres New Magazine, Web Site on IT Strategy for Small Business.VERNON HILLS Vernon Hill II (born circa 1946) is the founder and former chairman, president, and chief executive officer of Commerce Bancorp and Commerce Bank of Cherry Hill Township, New Jersey. , Ill. -- CDW CDW - data warehouse Corporation (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :CDWC CDWC Computer Discount Warehouse (stock symbol) ), a leading provider of technology products and services to business, government and education, today announced the launch of Biz Tech, a new quarterly magazine focused exclusively on information technology strategy of small businesses with 20 to 99 employees. In conjunction with the launch of the magazine, CDW also created a new Web site, http://www.biztechmagazine.com, as a complementary resource for its Biz Tech audience, providing additional tools, a discussion board, access to CDW technology expertise, archived articles, white papers and more. "Biz Tech is the latest in a series of innovative CDW marketing strategies to engage our customers with relevant, value-added communications," said Diane Primo, chief marketing officer, CDW. "We recognize that business decision-makers expect to be treated as individuals and respond only to those who show an understanding of their challenges. Along with CDW's longstanding practice of dedicated account managers for every customer, Biz Tech's focus on businesses with 20 to 99 employees shows CDW's responsiveness to customer IT needs in all their variety." Initially, Biz Tech will be distributed to approximately 50,000 businesses across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , primarily drawing from CDW's customer base, with room to grow as the publication becomes established. Readers may also register to access the online version of the magazine at http://www.biztechmagazine.com/. CDW identified the 20-to-99 employee segment through research as an audience with unique IT needs compared to its larger and smaller peers, and one which at times is overlooked by existing resources in the media. Small business executives also have expressed overwhelming positive interest to CDW in the concept of a publication of this kind. "Our research indicates that the number one focus for small businesses is growing their business. They are asking for an IT publication that clearly articulates a point of view around how IT can help them drive growth," said Lee Copeland Lee G. Copeland is a leading Seattle architect and urban designer. He served as Dean of the University of Washington College of Architecture and Urban Planning from 1972 to 1979 and thereafter as Dean of the University of Pennsylvania Graduate School of Fine Arts (now the School of , CDW's editor-in-chief for Biz Tech. "For those that are clearly focused on growth IT can be an important weapon in their arsenal to help them achieve their goals. Biz Tech provides many case stories and tips on how others are using IT as a critical component of their strategy and day-to-day operations." Biz Tech will address senior-level decision makers and IT leaders among businesses with 20 to 99 employees based on CDW proprietary research, which shows CEOs define needs while IT leaders drive product choice. Each article in the approximately 64-page edition will cover both technology and business issues around a particular challenge, with multiple examples and case histories drawn from CDW customer experience, along with a "Takeaway" sidebar with specific action steps for the IT manager. Regular features will include "Growing Pains grow·ing pains pl.n. Pains in the limbs and joints of children or adolescents, frequently occurring at night and often attributed to rapid growth but arising from various unrelated causes. ," focusing on tough, what-would-you-do management issues ranging from dress codes to telecommuting telecommuting, an arrangement by which people work at home using a computer and telephone, transmitting work material to a business office by means of a modem and telephone lines; it is also known as telework. , and commentary from Harry J. Harczak, Jr., executive vice president of sales, CDW. About CDW CDW(R) (NASDAQ: CDWC), ranked No. 347 on the FORTUNE 500, is a leading provider of technology products and services for business, government and education. CDW is a principal source of technology from top name brands such as Adobe, APC (1) (American Power Conversion Corporation, West Kingston, RI, www.apcc.com) The leading manufacturer of UPS systems and surge suppressors, founded in 1981 by Rodger Dowdell, Neil Rasmussen and Emanual Landsman, three electronic power engineers who had worked at MIT. , Apple, Cisco, HP, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Microsoft, Sony, Symantec, Toshiba and ViewSonic. CDW was founded in 1984 and today employs approximately 4,000 coworkers. In 2004, the company generated sales of $5.7 billion. CDW's direct model offers one-on-one relationships with knowledgeable account managers; purchasing by telephone, fax, the company's award-winning CDW.com web site, customized CDW@work(TM) extranets, CDWG CDWG Computer Discount Warehouse Government CDWG Collection Development Working Group CDWG Controls and Displays Working Group .com web site and macwarehouse.com web site; custom configured solutions and same day shipping; and pre- and post-sales technical support, with approximately 120 factory-trained and A+ certified technicians on staff. Additional information can be found by visiting CDW.com. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion