CDW's Innovative Use of Online Communities to Strengthen Customer Relationships Wins "Best-in-Class" Recognition from ITSMA.VERNON HILLS Vernon Hill II (born circa 1946) is the founder and former chairman, president, and chief executive officer of Commerce Bancorp and Commerce Bank of Cherry Hill Township, New Jersey. , Ill. -- CDW CDW - data warehouse Corporation's (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :CDWC CDWC Computer Discount Warehouse (stock symbol) ) innovative use of online customer communities to listen and collaborate with customers has earned the company a top award from the Information Technology Services Marketing Services marketing is marketing based on relationship and value. It may be used to market a service or a product. Marketing a service-base business is different from marketing a product-base business. Association (ITSMA ITSMA Information Technology Services Marketing Association ITSMA Interactive Technology, Software and Media Association (India) ITSMA Inter-City Transportation Systems Management Authority ITSMA It Service Marketing Association ). CDW's "Can We Talk - CDW's Online Communities Make Customers 24/7 Insiders" entry won the Diamond Award (best-in-class for the industry) in the Strengthening Customer Relationships category in ITSMA's annual Marketing Excellence Awards competition. CDW uses an integrated customer advocacy program that collects customer feedback through the online communities and traditional loyalty instruments. The program is centered on private online communities that connect customers with the company and each other, allowing CDW to learn what is important to customers and to continuously improve the customer experience. Through continuous feedback, CDW is able to drive innovation while increasing customer loyalty. "While more and more companies that sell to consumers are using online communities as part of their marketing strategies, CDW is among the leaders in using them to engage business customers," said ITSMA President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Dave Munn. "CDW's online communities have allowed the company to gauge the true pulse of its customers over time, while also strengthening its relationships with them. We are extremely pleased to honor CDW for its pioneering approach to putting the customer at the front and center of its business." CDW, a leading provider of technology products and services to business, government and education, accepted the award at ITSMA's 2006 Marketing Conference in Cambridge, Mass. Other finalists in the category were Accenture, EMC (1) (EMC Corporation, Hopkinton, MA, www.emc.com) The leading supplier of storage products for midrange computers and mainframes. Founded in 1979 by Richard J. Egan and Roger Marino, EMC has developed advanced storage and retrieval technologies for the world's largest companies. , Fujitsu and IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) . "Through our online communities, CDW receives continuous feedback from IT decision makers that allows us to include the voice of the customer in our day-to-day business decisions." said Calvin Vass, Senior Manager, Market Research. "We are able to act quickly on what customers are telling us and this allows us to develop stronger relationships." CDW collaborated with Watertown, Mass.-based Communispace Corp., the market leader in building private online communities, to build and facilitate CDW's five active online communities. "CDW truly puts customers at the center of the business - and using online communities helps ensure they deliver on their mission" said Diane Hessan, CEO and president of Communispace. "CDW has taken its work with communities far beyond their initial market research mission to create a much more strategic marketing asset." About ITSMA ITSMA is a membership community for marketing executives who market and sell technology-related services and solutions. With nearly 100 corporate members around the globe, ITSMA provides best practice insight, and active leadership community, and hands-on advisory guidance around the unique requirements for marketing technology services and solutions. About CDW CDW[R], ranked No. 343 on the FORTUNE 500, is a leading provider of technology solutions for business, government and education. CDW is a principal source of technology products and services including top name brands such as Acer Acer trees of the family Aceraceae. Acer rubrum ingestion of wilted or dries leaves of this tree causes acute hemolytic anemia characterized by red urine, jaundice, anemia and methemoglobinemia in horses. , Adobe, Apple, Cisco, HP, IBM, Lenovo, Microsoft, Panasonic, Samsung, Sony, Symantec, Toshiba and ViewSonic. CDW's direct model offers customers one-on-one relationships with knowledgeable account managers and access to more than 600 on-staff engineers and advanced technology specialists who customize solutions for customers' complex technology needs. CDW also provides same-day product shipping and post-sales technical support. CDW was founded in 1984 and employs approximately 5,250 coworkers. In 2005, the company generated sales of $6.3 billion. For more information, visit CDW.com. For more information about CDW: Visit CDW on the Internet at http://www.cdw.com. Contact CDW Investor Relations Investor relations The process by which the corporation communicates with its investors. via the Internet at investorrelations@cdw.com or by telephone at 847-419-6328. CDW is a registered trademark and CDW@work is a trademark of CDW Corporation. Other company and product names may be trademarks of their respective owners. |
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