CDS Assists Polk Audio in Going Direct-to-Consumer with I-Sonic Entertainment System.DES MOINES, Iowa “Des Moines” redirects here. For other uses, see Des Moines (disambiguation). Des Moines (pronounced /dɪˈmɔɪn/ in English, -- Communications Data Services (CDS) has been chosen to provide end-to-end business solutions and complete sales channel support for Polk Audio's direct-to-consumer efforts across North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . As Polk Audio Polk Audio is an electronics company which specializes in audio products such as receivers, amplifiers and speakers. The company is headquartered in Baltimore, Maryland and in 2006, was acquired by Directed Electronics.[1] References 1. brings new innovative technologies to market and expands its distribution channels, CDS will help the company manage increasing consumer demand. The latest new technology offered by Polk Audio, the I-Sonic Entertainment System, is establishing new standards in high fidelity high fidelity n. The electronic reproduction of sound, especially from broadcast or recorded sources, with minimal distortion. high sound from an all-in-one system. This breakthrough system features exclusive four-speaker technology, which provides a 360-degree sound stage effect. In addition, the Polk I-Sonic offers digital signal processing See DSP. Digital Signal Processing - (DSP) Computer manipulation of analog signals (commonly sound or image) which have been converted to digital form (sampled). , optional XM Satellite Radio, HD/AM/FM radio, I-Pod and MP3 connectivity, and CD/DVD; a combination that consumers have expressed great interest in as a result of market research. A Challenge Met Polk Audio was faced with the challenge of quickly entering a new, highly innovative product into the competitive direct-to-consumer market. As part of this effort, the company needed a complete contact solution including advanced e-commerce shopping cart and check-out functionality with affiliate marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. tracking, and logistically challenging high-security storage with serial number management. To help Polk meet its challenges, CDS will engage its end-to-end order management solution for the release of the new I-Sonic system. This flexible system will include shopping cart, customer care and support, flexible continuity order management, analytical tools, supply chain support, serial number registration, variable gifting, robust payment options, and secure fulfillment. In addition, the flexibility of CDS' order-tracking capability will enable Polk to quickly test offers and report affiliate-generated activity. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Daniel J. Hodgson, Senior Vice President of Marketing for Polk Audio, "Our relationship with CDS comes at a crucial time as we roll out our direct-to-customer strategy. We chose CDS to support this effort based on its 34 years of experience in providing comprehensive outsourced solutions, financial stability, and 'can do' attitude." Commented Marc Haskelson, CDS Vice President, General Manager of Business Solutions, "We at CDS are excited to help Polk Audio meet the challenges associated with introducing a new product into a new market. We are confident that we can create a program that will help Polk Audio maximize the lifetime value of each of its customers." Polk Audio will immediately leverage CDS' resources and experience to support market demand. By so doing, Polk anticipates freeing up important company resources to continue its focus on the development of innovative new products. About Communications Data Services, Inc. In the business of providing outsourced services since 1972, CDS has earned a reputation for service and value in the industry. Backed by the stability and experience of The Hearst Corporation The Hearst Corporation is a privately-held American-based media conglomerate based in the Hearst Tower in New York City, USA. Founded by William Randolph Hearst as an owner of newspapers, the company's holdings now include a wide variety of media. , CDS provides a complete outsourced solution for clients to manage and execute all of the critical business processes that impact their customers - from order and information capture, and data imaging and management, to lettershop services, printing, mailing, and product fulfillment. CDS counts among its customers an elite group of the world's leading direct marketing firms, magazine publishers, and financial institutions. The company brings the right mix of people, processes, technology, and tools to every job, making it a trusted partner for complex, mission-critical applications. CDS is headquartered in Des Moines Des Moines, city, United States Des Moines (dĭ moin`), city (1990 pop. 193,187), state capital and seat of Polk co., S central Iowa, at the junction of the Des Moines and Raccoon rivers; inc. , IA, with facilities in Arizona, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Pennsylvania, Canada, and England. Learn more at www.cdsfulfillment.com or call 866-897-7987. About Polk Audio Baltimore, Maryland-based Polk Audio is an award-winning manufacturer of high performance audio products. Founded by Chairman Matthew Polk and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. George Klopfer in 1972, Polk Audio holds over 50 patents for advances in audio design and technology. Polk's products include loudspeakers and electronic components for home, auto and marine applications, the first XM Satellite Radio home component tuner, the world's first active IP-addressable loudspeaker, and the I-Sonic Entertainment System --the first system to include HD radio, XM Satellite Radio-ready capability, and a DVD/CD player. Polk products are available through specialist consumer electronics retailers worldwide. For the location of a Polk retailer or distributor in your area visit the Dealer Locator LOCATOR, civil law. He who leases or lets a thing to hire to another. His duties are, 1st. To deliver to the hirer the thing hired, that he may use it. 2d. To guaranty to the hirer the free enjoyment of it. 3d. page of www.polkaudio.com or call 1-800-377-7655 (USA and Canada). Outside of North America call +1 (410) 358-3600. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion