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CDS, Inc. Enables Therative, Inc. to go Direct-to-Consumer with their Revolutionary Skin Care Solutions.


DES MOINES, Iowa “Des Moines” redirects here. For other uses, see Des Moines (disambiguation).
Des Moines (pronounced /dɪˈmɔɪn/ in English,
 -- Communications Data Services, Inc. (CDS) has been chosen to provide end-to-end business solutions and complete sales channel support for Therative's direct-to-consumer efforts across North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. .

The Challenge

During the fourth quarter of 2006, Therative began searching for an experienced fulfillment ful·fill also ful·fil  
tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils
1. To bring into actuality; effect: fulfilled their promises.

2.
 provider to assist them with the launch of their new line of acne acne, common inflammatory disease of the hair follicles and sebaceous glands characterized by blackheads, whiteheads, pustules, nodules and, in the more severe forms, by cysts and scarring. The lesions appear on the face, neck, back, chest, and arms.  treatment and skin care solutions marketed under the ThermaClear[TM] brand name. The ThermaClear[TM] line consists of an innovative hand-held consumer medical device (http://www.thermaclear.com/article.cfm?id=16) and a set of topical solutions designed for the treatment of acne (http://www.thermaclear.com/article.cfm?id=31). Faced with the daunting daunt  
tr.v. daunt·ed, daunt·ing, daunts
To abate the courage of; discourage. See Synonyms at dismay.



[Middle English daunten, from Old French danter, from Latin
 task of introducing this new product into the highly competitive skin care and acne treatment market, Therative was in need of sophisticated end-to end contact and continuity order management solutions, an integrated e-commerce strategy, product storage, tracking and distribution, and high quality customer care.

The Solution

In October, Jennifer Nelsen, the director of Operations and Quality for Therative contacted CDS seeking fulfillment, distribution and customer care services. She chose CDS because she felt that each one of Therative's specific needs would be met by CDS' "umbrella" of services. The two companies examined operational logistics and were quickly ready to implement the program start-up. "What would have taken other fulfillment providers months to set up, CDS was able to handle in weeks," Nelsen said. "We've always been confident in the quality of our ThermaClear[TM] products. We are equally confident that with CDS handling our backend management we will have a smooth market introduction."

Marc Haskelson, CDS' vice-president, general manager of Business Solutions commented, "We at CDS are excited that Therative has selected us to help them meet the challenges associated with introducing a new product into the marketplace. We believe that they have an outstanding product and we are confident that we can create a program that will help them maximize the lifetime value of each of its customers."

About Communications Data Services, Inc.

In the business of providing outsourced services since 1972, CDS has earned a reputation for service and value in the industry. Backed by the stability and experience of Hearst Corporation The Hearst Corporation is a privately-held American-based media conglomerate based in the Hearst Tower in New York City, USA. Founded by William Randolph Hearst as an owner of newspapers, the company's holdings now include a wide variety of media. , CDS provides a complete outsourced solution for clients to manage and execute all of the critical business processes that impact their customers. These services include order and information capture, data imaging and management, lettershop services, e-commerce solutions, customer care, printing, mailing and product fulfillment. CDS counts among its customers an elite group of the world's leading direct marketing firms, magazine publishers, nonprofit organizations Nonprofit Organization

An association that is given tax-free status. Donations to a non-profit organization are often tax deductible as well.

Notes:
Examples of non-profit organizations are charities, hospitals and schools.
 and financial institutions. The company brings the right mix of people, processes, technology, and tools to every job, making it a trusted partner for complex, mission-critical applications. CDS is headquartered in Des Moines, Iowa with facilities in Arizona, New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Pennsylvania, Canada, Australia and England. Learn more at www.cdsfulfillment.com or call us at 866-897-7987.

About Therative, Inc.

Therative is a pioneer in developing medical products and solutions for consumers, converting complex medical treatments previously available only through professionals into safe and effective products for use by customers. The company's initial consumer brand is ThermaClear[TM], a line of products including a hand-held consumer medical device and a set of topical solutions for the treatment of mild-to-moderate acne (to learn more, visit www.thermaclear.com). Therative is headquartered in Livermore, California Livermore is a city in Alameda County, California, United States. The population was 80,723 as of January 1, 2007.[2] Livermore is located in the San Francisco Bay Area. Livermore is a "major suburb" of the Bay Area.  with offices in San Francisco, California “San Francisco” redirects here. For other uses, see San Francisco (disambiguation).

The City and County of San Francisco (EN IPA: [sænfrənˈsɪskoʊ] 
. Learn more at www.therative.com.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 1, 2007
Words:573
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