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CDKnet.com Subsidiary ValueFlash Partners with NBC to Develop Interactive 'Incredible Edible Egg Sweepstakes'.


Business, Technology & Entertainment Editors

NEW YORK--(BUSINESS WIRE)--Aug. 8, 2000

TODAY Vflash Messenger to be Included on Retail Multimedia CDs,

"TODAY Presents: The Best of the Summer Concert Series, Volume One"

ValueFlash.com, Inc., a pioneering e-messaging company and subsidiary of CDKnet.com, Inc. (OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
 BB: CDKX) and NBC NBC
 in full National Broadcasting Co.

Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network.
, the global media company and subsidiary of General Electric (NYSE NYSE

See: New York Stock Exchange
: GE), today announced the launch of the TODAY Vflash Messenger, providing highlights and updates from the TODAY Show (http://www.today.msnbc.com) site to fans' computer desktops.

As part of the launch, NBC and ValueFlash.com have co-developed the "Incredible Edible Egg Sweepstakes" giving one lucky winner an all-expenses paid trip to New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 to see the TODAY Show along with $500 spending money. Ten additional winners will receive TODAY Summer Concert Series gift bags. To enter the sweepstakes, fans download the TODAY Vflash Messenger and answer trivia questions related to the Summer Concert Series and the TODAY Show. Beginning August 8th, the contest runs until August 22nd.

The TODAY Vflash Messenger is available for download from the ValueFlash.com Web site (http://www.vflash.com), as well as various NBCi properties including NBC.com (http://www.nbc.com) and iVillage.com.

Kim Niemi, Vice President of Business Development- Music at NBC Enterprises, states, "Vflash enhances the relationship between The TODAY Show and its viewers by bringing them personalized, timely information. 'The Incredible Edible Egg Sweepstakes' is the perfect way to introduce our increasingly tech-savvy audience to Vflash."

The interactive messenger will also be included on retail multimedia copies of "TODAY Presents: Best Of The Summer Concert Series, Volume One," a CD featuring live audio tracks from Sheryl Crow, Sixpence None The Richer Sixpence None the Richer was a Grammy-nominated Christian band that played pop/rock with roots in New Braunfels, Texas, eventually settling in Nashville, Tennessee. The name of the band is inspired by a passage in writer C. S. Lewis's Mere Christianity. , Phil Collins and Donna Summer as well as a video performance from Hootie & the Blowfish A secret key cryptography method that uses a variable length key from 32 to 448 bits long. It uses the block cipher method, which breaks the text into 64-bit blocks before encrypting them. . NBC Records and Redline Entertainment will jointly promote and market the CD, which will be distributed through RED Ink's Marketing Division. ValueFlash's sister company, CDKnet, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, designed the multimedia portion of the CD which will be in stores on August 22.

"The TODAY Show Vflash program furthers our goal of bringing Vflash technology to a broader audience," states Michael Jolly, EVP-Business Development at ValueFlash.com. "Now, television's No. 1 ranked morning news program will add loyal fans to the already growing population of Vflash users."

ValueFlash.com will also be making a $90,000 donation to the National Colorectal Cancer colorectal cancer

Malignant tumour of the large intestine (colon) or rectum. Risk factors include age (after age 50), family history of colorectal cancer, chronic inflammatory bowel diseases, benign polyps, physical inactivity, and a diet high in fat.
 Research Alliance (NCCRA NCCRA National Colorectal Cancer Research Alliance ) co-founded by "TODAY" co-anchor Katie Couric whose husband NBC legal analyst Jay Monahan died from the disease in 1998 at age 42. Couric appears on the Summer Concert Series CD in a PSA (Professional Services Automation) An information system designed to organize, track and manage all opportunities, work, resources, costs, revenues and invoices to improve the productivity and efficiency of the workforce.  for the NCCRA.

The Vflash Messenger is a computer desktop application that, once downloaded by consumers, provides targeted information, based on their unique interests and preferences. In short, Vflash delivers personalized information to consumers without the hassle of searching the Web or unsolicited emails. For marketing professionals, Vflash offers an unrivaled solution to identify and communicate with their most loyal customers, in real time.

About NBC

NBC is a global media company with broadly diverse holdings. NBC owns and operates the NBC Television Network and also owns 13 television stations. NBC also owns two 24-hour cable programming services, CNBC CNBC Center for the Neural Basis of Cognition (artificial intelligence)
CNBC Consumer News and Business Channel
CNBC Congress of National Black Churches, Inc.
 and MSNBC, with part ownership in 17 other cable services. NBC is a division of General Electric.

About ValueFlash.com

ValueFlash.com, Inc. is a subsidiary of CDKnet.com, Inc. (OTC BB: CDKX). The Company has developed, and is now marketing, its proprietary Vflash Messenger-- a computer desktop application that provides organizations with a real-time method of serving customers' requests on an individualized basis. A patent for the technology is pending. Additional information can be found at http://www.vflash.com.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 8, 2000
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