CDKnet and ValueFlash.com Team With Blockbuster to Bring Customized Entertainment Content to Consumers.Business Editors NEW YORK--(BUSINESS WIRE)--Aug. 14, 2000 Service to Leverage State-of-the-Art Multimedia and E-Messaging Technologies to Provide Value for Members and Marketing Alliances CDKnet, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , a leading Internet entertainment technology company, and its sister company, ValueFlash.com, a leading developer of targeted, interactive direct marketing applications, today announced they are teaming with Blockbuster block·bust·er n. 1. Something, such as a film or book, that sustains widespread popularity and achieves enormous sales. 2. A high-explosive bomb used for demolition purposes. 3. (R), the world's leading renter of video and video games See video game console. (NYSE NYSE See: New York Stock Exchange : BBI BBI Blockbuster Inc. (stock symbol) BBI Berlin Brandenburg International (Airport) BBI Broadband-Interactive BBI Browser-Based Interface BBI Best Brains Inc. ), to bring entertainment content direct to consumers' desktops. Together, the companies will develop and market a high impact multimedia CD as well as a desktop e-messaging program. Both CDKnet and ValueFlash are subsidiaries of CDKnet.com, Inc. (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). BB: CDKX) a New York-based Internet holding company. Blockbuster plans to begin a pilot program this Fall with a CD mailing to select Blockbuster members. The CD will be Blockbuster-branded and will contain a multimedia entertainment experience, which may include video clips A short video presentation. from featured films, game demos A game demo is a freely distributed demonstration or preview of an upcoming or recently released computer or video game. Demos are typically released by the game's publisher to help consumers get a feel of the game before deciding whether to buy the full version. , customer offers, e-commerce links and more. "This technology opens yet another communication channel to enhance the unique relationship we have with our members, providing them with customized, entertaining content that is relevant to them and free of charge," said Greg Smogard, Blockbuster Marketing Solutions president. "The interactivity, compelling creative, more frequent contact and customized content should also encourage incremental Additional or increased growth, bulk, quantity, number, or value; enlarged. Incremental cost is additional or increased cost of an item or service apart from its actual cost. sales in-store and on blockbuster.com, and gives us another powerful media asset to offer our marketing alliances." CDKnet's technology enables the delivery of multimedia content, including full screen/full-motion video, digital audio and e-commerce hyperlinks via a standard CD. When loaded into a computer, Blockbuster members are offered an opportunity to install ValueFlash's proprietary Vflash(TM) electronic messaging See e-mail and messaging system. application, which allows members to request specific information about their entertainment interests and preferences. Based on these user preferences, Blockbuster and Vflash are able to deliver customized content to the user's desktop on an ongoing basis in real time. "It's the ultimate opt-in marketing tool," said Michael Jolly, ValueFlash executive vice president. "Consumers control what kind of information they receive, resulting in more relevant and effective customer communications." "This approach will complement our existing direct mail, in-store and electronic communication channels, giving us a flexible and inexpensive way to maintain an interactive dialogue with many of our most loyal customers," Smogard said. This is the latest in a series of announcements by Blockbuster Marketing Solutions, a new division created to leverage Blockbuster's database capabilities, brand and media assets to build innovative customer relationship programs for businesses worldwide. About CDKnet CDKnet, LLC, a subsidiary of CDKnet.com, Inc. (OTC BB: CDKX), is a leading Internet entertainment technology company and provider of proprietary convergence technology that links audio, video and the Web. CDKnet product applications include corporate multimedia promotions, commercial music and video CDs, as well as MixFactory(TM) -- the only site where consumers can mix CD-quality music with full motion video to create their own customized multimedia CDs. Additional information can be found on the Internet at http://www.cdknet.com. About ValueFlash ValueFlash.com, Inc. is a subsidiary of CDKnet.com, Inc. (OTC BB: CDKX). The Company has developed, and is now marketing, its proprietary Vflash Messenger - a computer desktop application that provides organizations with a real-time method of serving customers' requests on an individualized in·di·vid·u·al·ize tr.v. in·di·vid·u·al·ized, in·di·vid·u·al·iz·ing, in·di·vid·u·al·iz·es 1. To give individuality to. 2. To consider or treat individually; particularize. 3. basis. A patent for the technology is pending. Additional information can be found at http://www.vflash.com. About Blockbuster Blockbuster Inc. (NYSE: BBI) is a publicly traded subsidiary of Viacom Inc. (NYSE: VIA, VIA.B) and is the world's leading renter of videos, DVDs, and video games with approximately 7,300 stores throughout the Americas, Europe, Asia and Australia. The company may be accessed internationally at blockbuster.com. Viacom is the No. 1 vehicle in the world for advertisers, with preeminent pre·em·i·nent or pre-em·i·nent adj. Superior to or notable above all others; outstanding. See Synonyms at dominant, noted. [Middle English, from Latin prae positions in broadcast and cable television, radio, outdoor advertising and online. With programming that appeals to audiences in every demographic category across virtually all media, Viacom is a leader in the creation, promotion and distribution of entertainment, news, sports and music. |
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