CDKnet and ValueFlash Provide Multimedia Technology for Coca-Cola Spring Break Promotion; "Enjoy the Sounds" Promotion Targets Teens in Florida.Business Editors NEW YORK--(BUSINESS WIRE)--April 2, 2001 CDKnet.com, Inc. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). : CDKX), a New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of based Internet holding company, today announced that the company's two subsidiaries, CDKnet, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control and ValueFlash.com, are providing multimedia technology for an entertainment-based promotion supporting Coca-Cola Classic. The promotion, entitled "Enjoy the Sounds," runs through June 30, 2001 and targets a 17-19 year old teen audience in the state of Florida. The promotion, developed by The Affinity Group A special interest group. This is a marketing term for a group of people with similar interests. , a Florida based database marketing and sales company, utilizes two innovative marketing tools from the CDKnet.com portfolio - the new CDK Cdk cyclin-dependent protein kinase. 3.0 multimedia player as well as the Vflash e-messaging application. The under-the-cap-promotion found on 20oz. bottles of Coca-Cola Classic, gives Coca-Cola drinkers the opportunity to win a free 20oz. Coca-Cola Classic and downloadable music files from up and coming artists, which can only be played on the Coca-Cola branded CDK player. Over 2.8 million bottles are printed with "Instant Winner" numbers under the cap. Teens can also download the Coca-Cola Vflash Messenger to be alerted whenever there are new music files available for download. "We are excited about the opportunity to be involved with Coca-Cola and the groundbreaking Vflash technology", stated Scott Roix, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of The AffinityGroup. "This has become a unique opportunity to incorporate the power of on-line promotions in order to drive retail traffic to the off-line community." Michele Rahal, V.P. Sales & Marketing added, "We look forward to a successful and exciting Florida promotion that will lay the ground work for similar promotions with Coca-Cola and other national companies." "The integrated online-offline promotion provides Coca-Cola drinkers with an immediate response and provides long-term value through the introduction of new music downloads A music download refers to the transferring of a music file from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment if required. ," stated Russell A. Kern, EVP-Director of Marketing at ValueFlash. "Online fulfillment of offline promotions promises to be an attractive and efficient alternative to the standard `mail in the box tops' strategy." About ValueFlash.com ValueFlash.com, Inc. has developed the Vflash Messenger-- a computer desktop application that provides organizations with a real-time method of serving customers' requests on an individualized in·di·vid·u·al·ize tr.v. in·di·vid·u·al·ized, in·di·vid·u·al·iz·ing, in·di·vid·u·al·iz·es 1. To give individuality to. 2. To consider or treat individually; particularize. 3. basis. A patent for the technology is pending. Additional information can be found at http://www.vflash.com. About CDKnet, LLC CDKnet, LLC is a leading Internet entertainment technology company and provider of proprietary convergence technology that links audio, video and the Web. CDKnet product applications include corporate multimedia promotions, commercial music and video CDs, as well as MixFactory(TM) -- the only site where consumers can mix CD-quality music with full-motion video Video transmission that changes the image 30 frames per second (30 fps). Motion pictures are run at 24 fps, which is the minimum frequency required to eliminate the perception of moving frames and make the images appear visually fluid to the eye. to create their own customized multimedia CDs. Additional information can be found on the Internet at http://www.cdknet.com. |
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