Printer Friendly

CD-ROM VIDEO GAMES LEAD WAY INTO INTERACTIVE CHRISTMAS; LATEST ADVANCES IN VIDEO GAME TECHNOLOGY ALLOW PLAYERS TO INTERACT WITH ON-SCREEN ACTION

 LOS ANGELES, Dec. 9 /PRNewswire/ -- While the nation prepares to ring in the holidays, a new generation of video games -- those incorporating live-action footage from some of America's favorite movies and television shows -- are positioned to be this year's hottest holiday item.
 With nearly $6 billion in annual sales, the video game industry has surpassed the movie industry in terms of revenue, and video games have become a technology-driven business.
 "A video game is the perfect interactive vehicle to bring a movie or television program into your home," said Peter Dille, director, marketing, Sony Imagesoft. "CD-ROM games allow you to step into the movie and control the action; that is something very compelling to video game players."
 "We're bringing game players leading-edge technology in these games," said Rich Robinson, executive producer, Sony Imagesoft. "We're cutting in blue-screen technology, using actual movie footage, and immersing the game player into the action; players have demanded that we move past cartoon images and toward photo-realistic graphics."
 Leading the way is Sony Imagesoft, with video games releases that include: "Cliffhanger," "Bram Stoker's Dracula," "Last Action Hero," "Wheel of Fortune," "Jeopardy!," and "ESPN Baseball Tonight."
 According to John Taylor, industry analyst with L.H. Alton & Co., the integration of live video into video games will help attract a wider audience. In addition, Taylor stated that CD-ROM technology will help the video game industry increase revenues 10 percent in 1993.
 "With the ability to become the Stallone character in `Cliffhanger,' hear Chris Berman announce parts of the game in `ESPN Baseball Tonight,' or have Vanna White turn your letters in `Wheel of Fortune,' video game players can now feel like they are part of the actual experience," said Dille.
 Sony Imagesoft, a division of Sony Electronic Publishing Co., develops, manufactures, distributes, and markets interactive software products for the international video game market, using the worldwide technological and entertainment resources of Sony. Sony Electronic Publishing, together with Sony Pictures Entertainment and Sony Music Entertainment, is a subsidiary of Sony Software Corp., a subsidiary of Sony Corp. of America.
 -0- 12/9/93
 /CONTACT: Jeffrey Fox or Lisa Ruben, Hill & Knowlton, 213-937-7460/


CO: Sony Imagesoft; Sony Electronic Publishing Co. ST: California IN: CPR SU: PDT

JB-LS -- LA016 -- 2055 12/09/93 08:01 EST
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Dec 9, 1993
Words:376
Previous Article:AIR METHODS CORP. TO ACQUIRE NEW BEECH AIRCRAFT FLEET AND RECEIVE 'FLEET RECOGNITION' DESIGNATION
Next Article:SIMPACT ANNOUNCES WORLDWIDE SUPPORT AGREEMENT WITH DIGITAL EQUIPMENT CORP.
Topics:

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters