CD-ROM/Online is expanded in 2Market's holiday gift-shopping CD-ROM; E-mail connections to professional gift experts and customer service dept.SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif.--(BUSINESS WIRE)--Nov. 6, 1995--2Market, Inc. ships its Holiday Edition gift-shopping CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). this week, which includes technology connecting its customers to online, professional gift experts and customer service personnel. During the next three weeks, over 400,000 consumers will receive copies of the Holiday Edition CD-ROM containing thousands of products and services from Tower Records, FAO FAO, n See Food and Agriculture Organization. Schwarz, Eddie Bauer Eddie Bauer (NASDAQ: EBHI) is a clothing store chain. Headquartered in Bellevue, Washington, and a subsidiary of Eddie Bauer Holdings (formerly Spiegel, Inc.), the company was founded in Seattle in 1920 as "Eddie Bauer's Sport Shop" by its namesake, Eddie Bauer (1899 – and 16 other leading merchants, organized in five gift-shopping categories: For the Home; Apparel & Accessories; Gourmet Gifts, Cards & Flowers; Holiday Gifts & Toys; and, Music & Multimedia. The Holiday Edition further expands 2Market's popular integration between the rich visual media of its CD-ROMs and the immediacy im·me·di·a·cy n. pl. im·me·di·a·cies 1. The condition or quality of being immediate. 2. Lack of an intervening or mediating agency; directness: the immediacy of live television coverage. of messages from consumer online services. Electronic-mail connections to 2Market's professional gift experts and to its customer service staff have been added to the CD/online capabilities that were first introduced in May 1995. This electronic-mail service delivers personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. gift advice and shopping services along with the price updates, new product announcements and special promotions that are currently delivered to the user automatically from an America Online See AOL. (AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ) connection. Customers access this e-mail service See Internet e-mail service. and other interactive services by a direct connection to AOL from within the CD-ROM environment, without the typical inefficiency of closing one electronic environment to launch another. "As the number of electronic shoppers grows, 2Market is developing a suite of merchandising programs and interactive services that are unique in the industry," said Tom Burt, chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of 2Market. "Our growing population of women shoppers and our male audience are enthusiastic about the online price and product updates we introduced to the CD-ROM earlier this year. Gift advice and customer service are the newest and most logical extensions of this CD/online interactivity." Nineteen Merchants, $150 in Promotions and Discounts Nineteen merchants and four sponsors appear on 2Market's Holiday Edition. Four of these merchants are new to the 2Market shopping service: FAO Schwarz (toys and games), Eddie Bauer (apparel and items for the home), Fossil Watches (watches and accessories) and Felissimo (gifts and personal items). In addition, Greet Street (greeting cards See e-card. ) and Starbucks Coffee are making their first appearance on 2Market's CD-ROM after successful retailing experiences with 2Market's America Online shopping area (keyword: 2Market). Along with their products, merchants have created more than $150 in discounts, promotions and other money saving offers for 2Market CD-ROM shoppers. "Sometimes people think of electronic shopping as cold and impersonal," said Mike Minigan, vice president of marketing. "But 2Market is adding personal touches to the technologies' fast, efficient services. Our growing population of women shoppers, and our male audience, has been enthusiastic about the online price and product updates. Obtaining gift advice and customer services from real people -- our trained professional staff -- through e-mail is a natural extension of this interactivity." The proportion of women shopping on 2Market's CD-ROM and AOL site nearly doubled in the first nine months of 1995, Minigan added. He said 2Market attributes the growth of women customers to the company's attention to both merchandise mix, and services such as gift advice, special promotions and price updates. The Holiday Edition CD-ROM can be used by anyone with a Macintosh or Windows-based personal computer equipped with a CD-ROM drive A device that holds and reads CD-ROM discs. CD-ROM drives generally also play audio CD discs by sending analog sound to the sound card via a 4-pin cable. For specifications of 10x, 20x, etc. drives, see CD-ROM drives. See CD-ROM, CD-ROM changer, CD-ROM server and CD-ROM audio cable. . Orders for gift merchandise can be placed by modem, fax or 800 number. For those consumers who do not have AOL accounts, the CD-ROM offers a sign-up bonus of 10 free hours of service to new customers. 2Market distributes CD-ROMs to its internal customer list, through bundle arrangements with various organizations and through its AOL site (keyword: 2Market). In addition, 2Market's AOL site will carry many new products for the Holiday shopping season. The 2Market CD-ROM can be ordered for $3.95 (shipping and handling) by calling 800/622-6600. About 2Market, Inc. 2Market is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. based in San Mateo, Calif., founded by Apple Computer, Inc., America Online, Inc. and Medior Inc., a company recently acquired by America Online. 2Market delivers interactive shopping services on CD-ROMs and in the Marketplace site on America Online (keyword: 2Market). -0- Note to Editors: Please see separate release on the Holiday Edition merchants. CONTACT: 2Market Mike Minigan, 415/525-4702 MMinigan@aol.com or Complete Communications Katie Nosbisch, 319/387-0702 KNosbisch@aol.com Judy Tarabini, 510/855-9522 JTarabini@aol.com |
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