CCTV Selects Dolby Digital Cinema for New State-of-the-Art Screening Rooms; Sale Marks First Dolby Digital Cinema Installations in China.BEIJING -- Dolby Laboratories “Dolby” redirects here. For other uses, see Dolby (disambiguation). Dolby Laboratories, Inc. (Dolby Labs) (NYSE: DLB) is a USA-based company specializing in audio compression and reproduction. , Inc. (NYSE NYSE See: New York Stock Exchange :DLB DLB Dementia with Lewy Bodies DLB Dynamic Load Balancing DLB Don't Look Back DLB Digital Lecture Board (University of Mannheim, Germany) DLB Digital Loopback DLB Downline Builder (multi-level marketing) ), announced today that China Central Television (CCTV CCTV abbr. closed-circuit television CCTV closed-circuit television ) purchased two Dolby(R) Digital Cinema systems to use in CCTV's new state-of-the-art screening rooms. CCTV plans to host internal corporate events in its screening rooms, as well as offer tickets for public movie and event presentations. To date, there are more than 160 Dolby Digital A digital audio encoding system from Dolby used in movie and home theaters. First used in 1995, Dolby Digital employs Dolby's AC-3 (Audio Coding-3) coding and compression technology and is the standard for DVD-Video and HDTV. 5. Cinema systems installed worldwide, including North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Japan, France, Germany, Italy, Australia, and the UK. CCTV is the first to purchase the system for installation in China. The Dolby Digital Cinema system was specifically engineered for real-world cinema installations and offers superb picture quality, reliability, and user-friendly operation. Designed to meet the industry's Digital Cinema Initiatives Digital Cinema Initiatives or DCI is a consortium of studios formed to establish a standard architecture for digital cinema systems. The idea for DCI was originally mooted late 1999 by Tom McGrath, then COO of Paramount Pictures, who applied to the U.S. (DCI (Display Control Interface) An Intel/Microsoft programming interface for full-motion video and games in Windows. It allowed applications to take advantage of video accelerator features built into the display adapter. ) specifications, the Dolby Digital Cinema system provides pristine images so that every screening is like opening night. "We designed our new screening rooms with the goal of providing the highest quality experience possible," said Mr. Wang Xinran, from CCTV New Building Construction Office, China Central TV. "We selected Dolby's system for its crystal clear images, reliability of product and services, and the plan for dual JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. 2000 and MPEG-2 capability and DCI compatibility." "We are honored that CCTV selected Dolby Digital Cinema for its premiere screening rooms," said Tim Partridge, Senior Vice President and General Manager, Professional Division, Dolby Laboratories. "Dolby is committed to providing technologies and products that are universal throughout the world." Dolby worked with its Chinese cinema distributor, ACE, to coordinate the negotiations with CCTV. CCTV expects its new theatres to be completed by the end of 2007. To date, more than 50 digital movies have been presented on Dolby Digital Cinema systems in theatres worldwide. Recent digital movies presented using Dolby Digital Cinema in select locations around the world include Cars, Pirates of the Caribbean This article is about the franchise. For other, more specific uses, see Pirates of the Caribbean (disambiguation). For real pirates, see Piracy in the Caribbean. Pirates of the Caribbean : Dead Man's Chest, Lady in the Water, and Superman Returns. About Dolby Laboratories Dolby Laboratories (NYSE:DLB) develops and delivers products and technologies that make the entertainment experience more realistic and immersive. For four decades Dolby has been at the forefront of defining high-quality audio and surround sound in cinema, broadcast, home audio systems, cars, DVDs, headphones Head-mounted speakers. Headphones have a strap that rests on top of the head, positioning a pair of speakers over both ears. For listening to music or monitoring live performances and audio tracks, both left and right channels are required. , games, televisions, and personal computers. Based in San Francisco with European headquarters in England, the company has entertainment industry liaison offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and Los Angeles, and licensing liaison offices in London, Shanghai, Beijing, Hong Kong, and Tokyo. For more information about Dolby Laboratories or Dolby technologies, please visit www.dolby.com. Certain statements in this press release, including statements regarding the performance, features, reliability, capabilities, and impact of Dolby's digital cinema products, the potential benefits that Dolby customers, including CCTV and audiences, may derive from these products and technologies; Dolby's commitment to provide technologies and products that are universal throughout the world; and the anticipated market acceptance of Dolby Digital Cinema systems, especially in China, are "forward-looking statements" that are subject to risks and uncertainties. These forward-looking statements are based on management's current expectations. The following important factors, without limitation, could cause actual results to differ materially from those in the forward-looking statements: risks that Dolby Digital Cinema systems may not perform as anticipated; risks associated with building customer and consumer acceptance of and demand for Dolby's technologies and services in China and throughout the world; risks associated with building market acceptance of and demand for Dolby Digital Cinema systems and related services and digital cinema in general by filmmakers, studios, cinema operators, and audiences; competition risks for digital theatre technologies; risks associated with the development of the markets for digital cinema generally; rapid changes in technical requirements for movie theatrical playback technologies, specifically, and entertainment technologies for movies in general; risks associated with developing proprietary technologies and products based on "open standards;" risks associated with the health of the motion picture industry in general; risks associated with developing, maintaining, and strengthening relationships with industry participants; risks associated with introducing new technologies; and other risks detailed in Dolby's Securities and Exchange Commission filings and reports, including its quarterly report on Form 10-Q Form 10-Q See 10-Q. for its fiscal quarter ended June 30, 2006. Dolby disclaims any obligation to update information contained in these forward-looking statements, whether as a result of new information, future events, or otherwise. Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. S06/17480 DLB-G |
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