CCTV's shopping spree.The San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. area-based International Shopping Network (ISN Noun 1. ISN - Switzerland's information network for security and defense studies and for peace and conflict research and for international relations International Relations and Security Network ), through an exclusive joint venture with the government-run China Central Television (CCTV CCTV abbr. closed-circuit television CCTV closed-circuit television ), will begin broadcasting the television shopping program in primetime in January. The show, called World Window Shopping (jargon) window shopping - A term used among users of WIMP environments like the X Window System or the Macintosh at the US Geological Survey for extended experimentation with new window colours, fonts, and icon shapes. , will mix the elements of both infomercials, which convey information about and imagery of brand names, followed by a sales presentation. Each promotional segment, running from three to five minutes, will consist of about 85 per cent imagery and 15 per cent direct sales. John Wang (Wang Laboratories, Inc., Lowell, MA) A computer services and network integration company. Wang was one of the major early contributors to the computing industry from its founder's invention that made core memory possible, to leadership in desktop calculators and word processors. , president of ISN, said combining the two elements is necessary in the Chinese market. Both consumer brand awareness and products are limited by the country's limited retail distribution network. The show initially will broadcast from 9:30 p.m. to 10:30 p.m. on Channel 15, an over-the-air Beijing station that is carried on cable through the rest of the country, reaching an estimated 100 million viewers. The show will rebroadcast the next morning. |
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