CCG Group's Innovative Labshop to Solve Enterprise Mobility Challenges.

AYERS ISLAND, Maine -- CCG Group LLC, a firm specializing in market analysis of enterprise mobility, has found that well over 50% of newly launched enterprise technologies have sales cycles in excess of 6 months. Such long sales cycles consume the scarce resources of the technology developer and the enterprise customer alike. CCG Group argues that industry can do better.

To address the problem and to present a creative way for reducing the cost in time and money that protracted commercial efforts incur, CCG Group has organized a Labshop in partnership with Ayers Island LLC in Orono, Maine from 8 to 12 November 2004. The Labshop is a combination of a workshop and a laboratory that will focus exclusively on the challenges of commercializing technologies to enable enterprise mobility. The Labshop is a simple and inexpensive way for technology developers and enterprise customers to try CCG Group's Technology Experience Laboratory for the Enterprise (TELE).

Ayers Island (www.ayersisland.com) offers a special venue for the Labshop. The island is the site of a former factory that has been reconditioned, wired, and prepared for computer and behavioral simulation to explore the consequences of introducing technologies to enterprises. Dr. George Markowsky, Professor of Computer Science at the University of Maine and President of Ayers Island LLC, has developed the facilities on the island for purposes of testing technologies in realistic settings. Recent activities on the island from homeland security exercises to research on satellite tracking of intermodal containers have been covered in Wired News, the Boston Globe, and ABC News.

The theme of the Labshop is Enterprise Mobility: emerging technologies, emerging markets. Melissa Cantrelle who helped found CCG Group after a career at Amazon.com and the eBusiness practice of Deloitte, says, "We know that the laboratory is the best way to get users and IT staff to learn how to exploit the benefits of technology. It's like on-the-job training at hyperspeed, except that when you make a mistake in the laboratory or respond to a simulated business continuity threat, you don't tank the real company. At the same time, technology developers can save their time and money by using the laboratory as a standard way of introducing their technologies to enterprises."

For information or to apply for participation on the Labshop interested parties are invited to visit http://www.ccggroup.net/products/labshop_index.shtm.