CCF Holding Company Announces Quarterly Cash Dividend Increase of 8.3%.

JONESBORO, Ga. -- David B. Turner, President and Chief Executive Officer of CCF Holding Company ("the Corporation"), Jonesboro, Georgia, the holding company of Heritage Bank (the "Bank"), announced that the Corporation's Board of Directors has declared a $0.065 per share dividend for the current quarter, representing an effective increase of 8.3% over the dividend per share paid in the previous quarter. The record date will be October 4, 2006, and the expected payment date is October 18, 2006.

The cash dividend will be paid on the split-adjusted number of shares. The Company announced a three for two split on August 23, 2006, payable to shareholders of record on September 6, 2006, with a payment date of September 20, 2006. The effective increase in the cash dividend of 8.3% is also based on the split adjustment.

CCF Holding Company is the parent company of Heritage Bank; a state chartered commercial bank serving in the southern market of greater Atlanta, Georgia. The Company had total assets of $408 million at June 30, 2006. The bank has seven full service offices specializing in commercial, real estate and consumer lending.

The Company's stock is traded on the Nasdaq small caps market under the symbol "CCFH." The information contained in this press release should be reviewed in conjunction with the Company's 10-K and 10-Q filings when available on the EDGAR system.