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CCA Industries announces year-end profit.


EAST RUTHERFORD, N.J.--(BUSINESS WIRE)--Feb. 25, 1997--CCA Industries Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: CCAM Congenital cystic adenomatoid malformation (CCAM)
A condition in which one or more lobes of the fetal lungs develop into fluid-filled sacs called cysts.

Mentioned in: Prenatal Surgery
), manufacturers of health and beauty aid products, announced today a pre-tax profit of $1,914,626.00, net after taxes $1,114,934.00 for the year ended Nov. 30, 1996 on revenues of $39,705,023.00, as compared to a pre-tax loss of $2,230,524.00, net loss after tax adjustments of $1,566,568.00 on revenues of $37,166,731.00. The company earned 14 cents per share Cents per share

The amount of a mutual fund's dividend or capital gains distributions that a shareholder will receive for each share owned.
 for this fiscal year, as compared to a loss of 23 cents.

"The reduction in advertising, cooperative and promotional allowances, together with a re-emphasis on our core brands were responsible for the turnaround," stated David Edell, president of CCA (1) (Common Cryptographic Architecture) Cryptography software from IBM for MVS and DOS applications.

(2) (Compatible Communications A
.

"There were virtually no new product introductions during the year as we were able to concentrate on our core brands such as Plus+White Toothpaste toothpaste,
n See dentifrice.
 and Whiteners, Sudden Change Skin Care Products and our line of Nutra Nail products.

"This year we intend to conform our advertising and marketing strategies with the consumer demand for our products in order to manage our costs in line with our revenues. We also expect to bring out a few new products this year to add to our core brands. We are introducing a whole new array of Nutra Nail- nail enamels called Cybernails. The line features a unique vibrant group of colors not of the white race; - commonly meaning, esp. in the United States, of negro blood, pure or mixed.

See also: Color
 of nail polishes, all of which dry within 60 seconds. In the second quarter of the year we will also be introducing Bio-Clear, an acne treatment product and Bikini Bikini (bēkē`nē), atoll, c.2 sq mi (5.2 sq km), W central Pacific, one of the Ralik Chain, Marshall Islands. It comprises 36 islets on a reef 25 mi (40 km) long.  Zone, a topical analgesic analgesic (ăn'əljē`zĭk), any of a diverse group of drugs used to relieve pain. Analgesic drugs include the nonsteroidal anti-inflammatory drugs (NSAIDs) such as the salicylates, narcotic drugs such as morphine, and synthetic drugs  cream for bikini area irritation. Both products will have an advertising campaign that will be in line with the sales projections for these products." -0-
                      CCA Industries Inc.
                   Fiscal Year Ended Nov. 30th

Three Months Ended Nov. 30th
                                  1996          1995

Revenues                      $8,683,722    $ 7,500,311
Net Income                    $  130,073    $(1,155,170)
Share Earnings                $      .02    $      (.17)
Shares Outstanding             8,093,215      6,795,101

Fiscal Year Ended Nov. 30th
                                  1996          1995

Revenues                     $39,705,023   $ 37,116,731
Net Income                   $ 1,114,934   $ (1,566,568)
Share Earnings               $       .14   $        .23
Shares Outstanding             7,989,383      6,794,368




CONTACT: CCA Industries Inc.

Ira W. Berman, 800/524-2720
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 25, 1997
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