CCA Industries announces breakthrough product to relieve discomfort following hair removal in bikini area.NEW YORK--(BUSINESS WIRE)--Feb. 4, 1997--CCA Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : CCAM Congenital cystic adenomatoid malformation (CCAM) A condition in which one or more lobes of the fetal lungs develop into fluid-filled sacs called cysts. Mentioned in: Prenatal Surgery ) will commence marketing a breakthrough medicated medicated /med·i·cat·ed/ (med´i-kat?id) imbued with a medicinal substance. medicated contains a medicinal substance. cream for women that will relieve discomfort that women experience following removal of hair in the bikini area. The product, called Bikini Zone(TM), instantly relieves uncomfortable symptoms associated with post hair removal folliculitis Folliculitis Definition Folliculitis is inflammation or infection of one or more hair follicles (openings in the skin that enclose hair). Description Folliculitis can affect both women and men at any age. including itchiness, bumps, pimples and inflammation. It will be marketed to most major mass merchandisers, drug and food chains, it was announced by David Edell, chief executive officer of the company. The new, dermatologist-tested, medicated cream was developed in response to research studies which noted that 30 million women suffer major discomfort as a result of shaving, waxing and depilatory depilatory (dĭpĭl`ətôr'ē), substance used to remove hair. In preparing hides for tanning, lime is the chief depilatory. use in the bikini area (a). These same studies reported that the popularity of more revealing, higher cut, body-beautiful swim and exercise fashions, has made hair removal in bikini area increasingly more important to well-groomed American women. "CCA will target this important female market through substantial TV advertising. We are budgeting to convert at least 3 million women into Bikini Zone(TM) users during the first 12 months. If successful, we believe Bikini Zone could position CCA into $50 million sales volume in its 1997 fiscal year," said Edell. This non-staining, non-prescription comfort provider, will be available in time for this summer's bathing suit and workout season. Jeannette Graf, M.D., F.A.A.D., one of the nation's foremost dermatologists, conducted independent tests of Bikini Zone with her patients. She states, "Hair removal in this sensitive area causes problems because new new hairs in the bikini area do not grow back straight through the hair follicle. Hairs frequently revert back and are trapped beneath the skin, which results in irritation." Reporting on her tests of Bikini Zone, Dr. Graf confirmed, "Upon application, it not only soothed and provided instant relief of itchiness and irritation for 95 percent of my patients but it began to exfoliate ex·fo·li·ate v. ex·fo·li·at·ed, ex·fo·li·at·ing, ex·fo·li·ates v.tr. 1. To remove (a layer of bark or skin, for example) in flakes or scales; peel. 2. the top layers of skin. It freed embedded public hair tips while smoothing away the appearance of bumps and pimples in about 24 hours." A board certified dermatologist and dermatologic surgeon, Dr. Graf is a teaching professor at one of the nation's leading medical universities and is the author of many papers on dermatological problems. She has a private practice in Great Neck, New York Great Neck is a village in Nassau County, New York, in the U.S., on the North Shore of Long Island. As of the United States 2000 Census, the village population was 9,538. The Village of Great Neck is in the Town of North Hempstead. . CCA Inc. also manufactures and markets other nationally advertised brands including Plus White Toothpaste, Sudden Care Skin Treatments, Nutra Nail, Permathene and Wash `N Curl Shampoo. A one ounce tube of Bikini Zone will have a suggested retail price of under $7. (a) 1990 Census and 1996 Brusking Goldring Market Research Survey CONTACT: Public Relations Marketing, New York Robert Perilla perilla (p  ·riˑ·l , 212/980-8078
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