Printer Friendly

CCA INDUSTRIES INTRODUCES FASTEST DRYING NAIL ENAMEL IN $270 MILLION MARKET; HAS SIX-MONTH EXCLUSIVE FORMULA

         CCA INDUSTRIES INTRODUCES FASTEST DRYING NAIL ENAMEL IN
          $270 MILLION MARKET; HAS SIX-MONTH EXCLUSIVE FORMULA
    EAST RUTHERFORD, N.J., March 3 /PRNewswire/ -- CCA Industries, Inc. (NASDAQ: CCAM) announced today the introduction of Nutra Nail 60-Second Fast Drying Nail Enamel, "the fastest drying product and most important breakthrough in the $270 million nail enamel industry."
    David Edell, president, said, "CCA expects to gain an important niche stronghold in the growing fast drying nail enamel market."  He noted CCA will have a six-month market exclusivity on the technologically advanced fast-drying formula used in the new product. Sold in 12 popular colors and packaged in half-ounce bottles, Nutra Nail 60-Second Fast Drying Nail Enamel requires just one coat and dries completely in just 60 seconds, or five to 15 times faster than other nail enamels.
    Marketing support for the new product, which will be sold nationally by chain drug stores and mass merchandisers, will include both television and trade and consumer print advertising.
    CCA also introduced 60-Second Fast Drying Top Coat and 60-Second Fast Drying Clear Nail Enamel.  Each of the new products are fully applied in one coat and dry in just 60 seconds.  Nutra Nail is so confident in 60-Second Fast Drying Nail Enamel, Top Coat and Clear Enamel that it offers a consumer money back guarantee.
    CCA, which recently reported record fiscal 1991 sales of $26.8 million, markets a full line of health and beauty aid products, including Plus+White line of dentifrice products, Sudden Change skin treatment line, Pro-Perm, Mood Magic and Hair Off.
    -0-                3/3/92
    /CONTACT: Brian Dobson of Dobson Communications, 203-321-1260, for CCA Industries/
    (CCAM) CO:  CCA Industries Inc. ST:  New Jersey IN:  HOU SU:  PDT SH-CK -- NY044 -- 4461 03/03/92 11:42 EST
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Mar 3, 1992
Words:291
Previous Article:OFFSHORE PIPELINES ANNOUNCES SECOND QUARTER PROFIT
Next Article:FIRST OF MICHIGAN CEO: RETAIL INVESTOR RETURNED TO MARKET 'IN DROVES'
Topics:


Related Articles
CCA INDUSTRIES TO REPURCHASE UP TO 1 MILLION SHARES DURING 1992
COSMETIC MANUFACTURERS SEEK COURT RELIEF FROM FRIVOLOUS PROPOSITION 65 LAWSUITS
CCA Industries, Inc. Reports Second Quarter Results.
CCA Industries, Inc. Reports Record Second Quarter and Six Month Earnings.
CCA Industries, Inc. Reports Third Quarter and Nine-Month Earnings.
Avon's pipeline remains full: the world's largest direct seller of cosmetics continues to innovate.
CCA Industries reports record year-end profits. (Financial News).
CCA Industries, Inc. Exceeds Internal Six Month Projections.
CCA Industries, Inc. Reports Record First Quarter Results.
CCA Industries, Inc. Announces Entering Into a License Agreement for a Skin Care and Cosmetics Brand with Denise Austin, Famous TV Health Fitness...

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters