CCA INDUSTRIES INTRODUCES FASTEST DRYING NAIL ENAMEL IN $270 MILLION MARKET; HAS SIX-MONTH EXCLUSIVE FORMULA
CCA INDUSTRIES INTRODUCES FASTEST DRYING NAIL ENAMEL IN
$270 MILLION MARKET; HAS SIX-MONTH EXCLUSIVE FORMULA
EAST RUTHERFORD, N.J., March 3 /PRNewswire/ -- CCA Industries, Inc. (NASDAQ: CCAM) announced today the introduction of Nutra Nail 60-Second Fast Drying Nail Enamel, "the fastest drying product and most important breakthrough in the $270 million nail enamel industry."
David Edell, president, said, "CCA expects to gain an important niche stronghold in the growing fast drying nail enamel market." He noted CCA will have a six-month market exclusivity on the technologically advanced fast-drying formula used in the new product. Sold in 12 popular colors and packaged in half-ounce bottles, Nutra Nail 60-Second Fast Drying Nail Enamel requires just one coat and dries completely in just 60 seconds, or five to 15 times faster than other nail enamels.
Marketing support for the new product, which will be sold nationally by chain drug stores and mass merchandisers, will include both television and trade and consumer print advertising.
CCA also introduced 60-Second Fast Drying Top Coat and 60-Second Fast Drying Clear Nail Enamel. Each of the new products are fully applied in one coat and dry in just 60 seconds. Nutra Nail is so confident in 60-Second Fast Drying Nail Enamel, Top Coat and Clear Enamel that it offers a consumer money back guarantee.
CCA, which recently reported record fiscal 1991 sales of $26.8 million, markets a full line of health and beauty aid products, including Plus+White line of dentifrice products, Sudden Change skin treatment line, Pro-Perm, Mood Magic and Hair Off.
/CONTACT: Brian Dobson of Dobson Communications, 203-321-1260, for CCA Industries/
(CCAM) CO: CCA Industries Inc. ST: New Jersey IN: HOU SU: PDT SH-CK -- NY044 -- 4461 03/03/92 11:42 EST