CBX's New Convenience Store Prototype for PKN Orlen Debuts in Poland.-- Rollout of new design to continue through 2008 PLOCK, Poland -- PKN Orlen PKN Orlen (Polish: Polski Koncern Naftowy Orlen) is a major European oil refiner, and petrol retailer. The company as of June 2006 is Poland's and Central Europe's largest publicly traded firm with major operations in Poland, Czech recently unveiled its new convenience store concept in Warsaw's Powazkowska section, representing a comprehensive strategic brand positioning, corporate identity and naming program, as well as a retail design prototype directed by New York-based CBX (Computerized Branch eXchange) Same as PBX. . The state-owned company--which, with more than 1,800 stations across the country, is Poland's largest petroleum retailer--wanted to distinguish itself from multi-nationals entering the local market with formats that include convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence. , explained Joseph Bona, president of CBX's retail division. Prior to engaging CBX, the company operated a basic, entry level c-store format. "PKN Orlen sought to raise the design and merchandising bar in c-store retailing and, in turn, leapfrog the competition," Bona said. To that end, motorists using the site's fuel islands will find the adjacent 'Stop Cafe Bistro' convenience store hard to miss. Bold colors and backlit An LCD screen that has its own light source from the back of the screen, making the background brighter and characters appear sharper. columns on the exterior provide a powerful visual statement both day and night. "Inside, we designed a layout that drives more customers through a new and improved foodservice offer to generate higher sales and profits," Bona noted. Coffee-to-go, a new and expanding category, is located near the entrance, immediately enticing customers with the sight, sounds and aroma of freshly brewed coffee. A well-stocked newsstand with periodicals also tempts customers to spend a moment browsing. CBX's design team devised a vibrant grid of product and people photography incorporating PKN PKN Polish Committee for Standardization PKN Protestantse Kerk Van Nederland (Dutch church) Orlen's iconic shade of vivid red as well as darker and lighter reds, to highlight the foodservice area, which includes a grill station for made-to-order hotdogs. Sandwiches and other to-go foods are displayed in sleek glass cases with light-wood trim. "Our intent was to create a 'stage' or a bit of theater around the food offer," Bona explained, "while also allowing for ease of operations." Foodservice customers travel the length of the store to pay for their purchases at a centralized paypoint positioned at the rear of the selling space, where they will also find the grocery section. Light wood-trimmed shelving holds a wide range of items that makes Stop Cafe Bistro a destination for everyday kitchen staples as well as prepared foods. About PKN Orlen PKN Orlen is Poland and central Europe's largest publicly-traded firm, with major operations in Poland, the Czech Republic Czech Republic, Czech Česká Republika (2005 est. pop. 10,241,000), republic, 29,677 sq mi (78,864 sq km), central Europe. It is bordered by Slovakia on the east, Austria on the south, Germany on the west, and Poland on the north. , Germany and the Baltic States Baltic states, the countries of Estonia, Latvia, and Lithuania, bordering on the eastern coast of the Baltic Sea. Formed in 1918, they remained independent republics until their involuntary incorporation in 1940 into the USSR. They regained their independence in Sept. . The merger of Poland's C.P.N. and PKN in 1999 created PKN Orlen headquartered near Warsaw in Plock. The company, which also operates a number of joint ventures, generates annual sales of $10 billion (USD USD In currencies, this is the abbreviation for the U.S. Dollar. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. ). About CBX CBX (www.cbx.com) is a fully integrated creative agency specializing in retail design and operations, brand and corporate identity development, packaging, research, and motion branding. The company maintains offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Minneapolis, San Francisco, and Los Angeles. |
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