CBS.MarketWatch.com Debuts Use Of Television Ads On Web Site; American Airlines Kicks Off Its AA.com Advertising Campaign on Web Site.Business Editors SAN FRANCISCO--(BUSINESS WIRE)--Aug. 13, 2001 MarketWatch.com, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :MKTW), the Internet's leading source of financial news and information, announced today that its flagship Web site, CBS (Cell Broadcast Service) See cell broadcast. MarketWatch.com, has begun running television commercials in its rich media window ad format. The Company is the first major publisher to offer this technology, known as the "embedded Inserted into. See embedded system. commercial unit," to its advertising clients. MarketWatch.com advertiser AA.com, Web site of American Airlines American Airlines Major U.S. airline. American was created through a merger of several smaller U.S. airlines and incorporated in 1934. It continued to buy the routes of other airlines, becoming an international carrier in the 1970s; its routes include South America, the , is unveiling its new advertisements - created by Temerlin McClain in Dallas - on the CBS MarketWatch.com Web site prior to their debut. The online commercials are user-initiated and optional for CBS MarketWatch.com viewers. The AA.com commercials are believed to be the first to debut online within a publisher's content and be featured in their entirety. Internet sites previously featured sneak previews sneak preview n. A single public showing of a movie before its general release. Noun 1. sneak preview - a preview to test audience reactions or snippets of television ads, airing as brief commercial announcements introducing broadband content. "This is just the latest in a series of major advertising initiatives that we're doing on behalf of our valued clients, and we're absolutely thrilled thrill v. thrilled, thrill·ing, thrills v.tr. 1. To cause to feel a sudden intense sensation; excite greatly. 2. To give great pleasure to; delight. See Synonyms at enrapture. to launch it with American Airlines," said Scot McLernon, EVP EVP Executive Vice President EVP EGR (Exhaust Gas Recirculation) Valve Position Sensor EVP Electronic Voice Phenomenon EVP Europäische Volkspartei (Germany) EVP Employee Value Proposition Sales and Marketing at MarketWatch.com. "This technology allows our advertisers to run their existing television creative on our site without launching a separate media player or a new browser browser Software that allows a computer user to find and view information on the Internet. The first text-based browser for the World Wide Web became available in 1991; Web use expanded rapidly after the release in 1993 of a browser called Mosaic, which used . The ads are served normally, and will run within our large rich media window that sits right in the middle of our story content." "We're excited to be among the first to launch our new commercials on CBS MarketWatch.com," said Rob Friedman, Managing Director of Interactive Marketing at AA.com. "We feel this new technology provides a unique opportunity to reach our customers, utilizing our existing spots without additional format conversion." This announcement marks another MarketWatch.com breakthrough advertising initiative. So far this year, the Company has announced two new advertising programs: "High Impact Impressions," enabling clients to make online buys in targeted day parts, and "Innovative Solutions," offering ad units in a variety of larger sizes and new creative techniques. And, in July, MarketWatch.com announced its plans to change their default client reporting in order to de-emphasize the click-through rate The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to Web sites are often based on click-through rate (CTR), and the amount paid per click-through is considerably higher than the cost of an ad that is displayed as a metric used by advertisers to measure campaign success. "We are leading the market in terms of advertising flexibility and client support," McLernon added. "Our goal remains the same - to help our clients achieve the reach and frequency they're looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. while maximizing their ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). ." About American Airlines The world's largest carrier, American Airlines is celebrating its 75th anniversary in 2001. Together with its regional affiliate, American Eagle, American serves more than 240 cities in more than 50 countries and territories with more than 4,100 daily flights. About AA.com American Airlines' award-winning Web site, www.aa.com, is among the top travel sites on the Internet and is recognized as one of the largest e-commerce sites (Media Metrix). AA.com recently has received several honors, including a place in InformationWeek's "Innovation 100: The Customer" ranking, and "Best Airline Site" and "Best Travel Site" WebAwards for 2000. For site users who log in with an AADVANTAGE(R) number and PIN, AA.com provides news, information and specials that are personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. to passengers' preferred airports, destinations and AADVANTAGE Program Travel Partners. In addition, the site offers quick, easy and convenient travel reservations, flight status notification via a variety of wired and wireless devices and online management of AADVANTAGE Travel Awards Program accounts. About MarketWatch.com, Inc. MarketWatch.com, Inc. (NASDAQ:MKTW), a leading financial media company, is the number one financial news and information source on the Internet. Founded in 1997, MarketWatch.com operates three web sites: cbs.marketwatch.com, bigcharts.com, and U.K.- based ftmarketwatch.com. In addition to offering top-notch financial reporting and investment tools on its web sites, MarketWatch.com licenses a wide array of content and tools in custom-designed formats for brokerages and other online businesses. The Company also produces the syndicated CBS MarketWatch Weekend program, airs financial reports over CBS Network Television, and provides updates every 30 minutes on the MarketWatch.com Radio Network. Editorial content from cbs.marketwatch.com is distributed in major newspapers and wireless networks. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion