CBS on rails.CBS Outdoor CBS Outdoor (formely Viacom Outdoor, Infinity Outdoor, and Outdoor Systems) is the outdoor advertising division of media conglomerate CBS Corporation. It operates around the globe, in the United States, Canada, the Netherlands, Mexico, France, Ireland, Finland, has landed two contracts with the Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. County Metropolitan Transportation Authority, one for buses and the other for the rail system. While CBS (Cell Broadcast Service) See cell broadcast. has handled the county's bus advertising for decades, this is the first time the company will sell space on the L.A. County rail system--the third largest in the country. Rail ads "target the hard-to-reach business audience, including corporate decision-makers and executive women," according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. CBS. To impress this demographic, CBS will offer the regular rail advertising vehicles--interior car cards, platform posters--but it also will wrap entire trains. Moreover, brands seeking full market coverage can "buy" an entire Metro station For the band, see . A metro station is a railway station for a rapid transit system, often known by names such as "metro", "underground" and "subway". It is often underground or elevated. At crossings of metro lines they are multi-level. , enabling the advertiser to set up displays in high-traffic areas and turn the station into a commercial exhibit. CBS calls this approach "Station Domination," and claims it works best for advertisers with "an umbrella message to impart with multiple facets." On the bus contract, CBS will continue to offer lull wraps, full backs and side displays on Metro people-haulers. |
|
||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion