CBS and Princeton Video Image Sign Multi-Year Deal for Insertion of First Down Line in NFL Telecasts; Agreement Includes Super Bowl XXXV.NEW YORK--(BUSINESS WIRE)--Sept. 9, 1999-- CBS Sports, a division of CBS Corporation (NYSE NYSE See: New York Stock Exchange : CBS), and Princeton Video Image, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : PVII, www.pvi-inc.com), have signed a multi-year agreement under which CBS Sports will use PVI's technology to insert a Virtual First Down Line in its national broadcasts of twenty-four National Football League (NFL) regular season and playoff football games each season. Beginning with the September 12 game between the New York Jets  Editing of this page by unregistered or newly registered users is currently disabled until (UTC) due to vandalism. , CBS Sports will once again use PVI's Live Video Insertion System (L-VIS(TM)) to show viewers the location of the First Down Line while play is in progress. The First Down Line will appear to TV viewers as a bright line on the field, making the progress of the game more clear. Use of the PVI See Present Value Index. system has been approved by the NFL. According to officials from both companies, the multi-year agreement not only calls for PVI to provide the CBS First Down Line in regular season and post season AFC games but also includes Super Bowl XXXV Super Bowl XXXV was the 35th championship game of the modern National Football League (NFL). The game was played on January 28, 2001 at Raymond James Stadium in Tampa, Florida following the 2000 regular season. to be seen on CBS in January, 2001. The agreement also names PVI the exclusive provider of virtual imaging for college football games on CBS. Sean McManus, President of CBS Sports, said "CBS Sports received an overwhelmingly positive response to PVI's technology last season. We look forward to once again working with PVI and to providing the First Down Line during all national broadcasts this year." Dennis Wilkinson, President and Chief Executive Officer of PVI, said "We are pleased to extend our productive working relationship with CBS for the First Down Line in NFL telecasts. We are gratified that CBS has rewarded our previous year's performance with a multi-year comprehensive agreement." PVI's imaging system has been used to insert enhancements and commercial messages in hundreds of live and recorded events worldwide this year, including NFL preseason and Europe League games, Major League Baseball "MLB" and "Major Leagues" redirect here. For other uses, see MLB (disambiguation) and Major Leagues (disambiguation). Major League Baseball (MLB) is the highest level of play in North American professional baseball. games, pro soccer matches, motorsports races and Thoroughbred horse races. PVI is also the exclusive provider of virtual advertising for NFL International. Princeton Video Image, Inc. has developed and is marketing a real-time video insertion system that, through patented pattern recognition technology, places computer-generated electronic images into television broadcasts of sporting events as well as other programming. These electronic images range from simple corporate names and logos to sophisticated 3-D images and animated effects. PVI has provided video insertion services for over 1,000 live telecasts worldwide, including broadcasts of Major League Baseball, National League Football, professional soccer, motorsports, and other live events. The Company is headquartered in Lawrenceville, New Jersey Lawrenceville is a census-designated place and unincorporated area located within Lawrence Township in Mercer County, New Jersey. As of the United States 2000 Census, the CDP population was 4,081. Lawrenceville is located roughly halfway between Princeton and Trenton. , with offices in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and Brussels, with licensees' offices in Mexico City and Johannesburg. Any statements contained in this press release that relate to future plans, events or performance are forward-looking statements that involve risks and uncertainties including, but not limited to, those relating to market acceptance, dependence on strategic partners and third party sales, contractual restraints on use of PVI's technology, a rapidly changing commercial and technological environment, competition, possible adverse regulations, need for additional financing, intellectual property rights and litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute. When a person begins a civil lawsuit, the person enters into a process called litigation. , and other risks identified in PVI's filings with the Securities and Exchange Commission. Actual results, events or performance may differ materially. PVI undertakes no obligation to publicly release the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof to reflect the occurrence of unanticipated events. |
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