CBS and Aggregate Knowledge Partner to Offer First-of-Its-Kind Discovery and Recommendation Technology on the Mobile Web.Drawing on the Collective Wisdom of Mobile Users, CBS (Cell Broadcast Service) See cell broadcast. is Able to Offer Consumers More Targeted and Relevant Content NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of & SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif. -- Today, CBS Mobile and Aggregate Knowledge announced they are teaming up to offer first-of-its-kind discovery and recommendation technology on mobile web sites. By drawing on the collective wisdom of mobile web users, CBS will be able to deliver consumers better targeted and relevant content, thereby making the experience more user-friendly. "We're constantly pushing to make our mobile content and advertising as relevant as possible," said Jeff Sellinger, Executive Vice President, CBS Mobile. "Behavioral targeting Delivering ads based on a user's habits. If a customer registers with an e-commerce site to make a purchase, those sales along with the user's site navigation history are often stored and analyzed to make targeted offers the next time. on mobile phones is the next frontier in achieving this because the smaller the screen, the more relevant the content needs to be. Furthermore, in learning from our partnership with Aggregate Knowledge, in time we hope to deliver other even more highly-relevant and targeted ads, services and applications to our mobile customers and visitors. All this comes on the heels of our recent announcement of being first with location-based mobile advertising." In its first step, this partnership between Aggregate Knowledge and CBS Mobile will allow any user visiting the CBS Mobile News web site (wap.cbsnews.com) to see and receive content recommendations based on what is being viewed, clicked and read -- anonymously and in aggregate -- by mobile users with similar interests. For instance, if a user reads an article about "super delegates" they might be led to a story about the upcoming democratic primaries because others who read about the super delegates went on to read about the primary. Consumers will see article suggestions initially in the form of "Your Headlines" functionality. Because content suggestions are user-driven, they change throughout the day based on natural shifts in interest from morning news, to feature articles, to breaking stories and trends. "We are thrilled to partner with CBS Mobile to showcase one of the biggest advancements in mobile content delivery," said Paul Martino Paul Martino is CEO and founder of Aggregate Knowledge. Paul is also a co-founder of social networking site Tribe.net. Paul describes Aggregate Knowledge's mission: "To deliver the best content to people based on the aggregate behavior of everyone who has gone before them. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and founder of Aggregate Knowledge. "We believe the success of mobile marketing and advertising is predicated on how easy it is for people to navigate and engage with mobile content. That's why mobile discovery is so important. You only have one moment to capture a visitor's attention and there's no better way to do that than showing them the right content, based on where they are, and what others are doing." Aggregate Knowledge will initially deploy the Pique Discovery[TM] Window to deliver content recommendations for the CBS Mobile news site. CBS Mobile news is one of the most highly-trafficked mobile web sites in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Consumers can experience CBS Mobile content recommendations on any type of mobile browser A mobile browser (earlier referred to as a microbrowser or minibrowser) is a web browser designed for use on a mobile device such as a mobile phone or PDA. Mobile browsers are optimised so as to display Web content most effectively for small screens on portable across all major mobile carriers in the U.S. About CBS Mobile CBS Mobile, a division of CBS Interactive Inc., is charged with building CBS Corporation's wireless business across entertainment, sports and news for CBS, The CW, and CBS Paramount Television CBS Paramount Television (formerly Desilu Productions, Paramount Television, among other companies) is an American television production/distribution company that was formed on January 17, 2006 by CBS Corporation merging Paramount Television and CBS Productions. . As part of this mission, CBS Mobile offers consumers some of the most innovative and best-of wireless content available today, ranging from the nation's first mobile video alerts for CBS Mobile News, CBS Sports CBS Sports is a division of CBS which airs many of the sports telecasts in the United States. CBS Sports broadcasts programs like NFL on CBS, The NFL Today, Southeastern Conference football, NCAA basketball, PGA golf, and professional tennis. Mobile and entertainment properties, to some of the nation's largest mobile Web sites, made-for-mobile video on all major carriers, a 24/7 mobile television network, and partnerships with the world's more leading edge mobile technology and ad targeting companies. CBS Corporation (NYSE NYSE See: New York Stock Exchange :CBS.A) (NYSE:CBS) is the parent company of CBS Interactive, Inc. About Aggregate Knowledge Aggregate Knowledge provides the Pique Discovery[TM] Network. The Pique Discovery Network is a network of web sites where people discover content and products based on what is being viewed and bought on the web. Pique Network offerings help customers increase revenue from their sites, attract and convert customers, and deliver engaging and memorable discovery experiences. Pique Discovery Network customers include Washington Post, LA Times, The Health Central Network, SmartBargains, ShopLocal, Sony Style, Delightful Deliveries and Vinfolio. Aggregate Knowledge is funded by premier venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed 5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1] Kleiner Perkins Caufield & Byers, DAG Ventures and First Round Capital. |
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