CBS Tunes in Primetime Viewers With Valpak(R); Direct Marketer Promotes CBS Monday Night Comedy Line-up With 43 Million National Mailing and Internet Streaming Video.

LARGO, Fla. -- CBS Network's ratings-dominant, Monday primetime comedies will be promoted by the leading direct marketer Valpak in a 43-million mailing and Internet streaming video. This marketing campaign represents the eighth promotional partnership with CBS and the first weaving of moving images and audio by the media brand and company's Internet extension www.Valpak.com. THE KING OF QUEENS show headlines the promotion and sweepstakes, Live Like a King, appearing in artwork on the Valpak envelope. Streaming video of CBS's Monday night comedies is directly linked via the sweepstakes entry page at Valpak.com. Within the envelope is the programming schedule promoting the stars of CBS Monday. Blue envelopes mail to households over four weeks to every region of the U.S. in 110 designated market areas (DMA) through September 23.

"Valpak is the perfect vehicle to reach the target viewers of our Monday comedy block," said George Schweitzer, President of the CBS Marketing Group. "We've had a strong relationship with Valpak for several years and look forward to continued success."

The CBS campaign carries the tagline "Comedy is King on CBS Monday" and highlights the return of THE KING OF QUEENS. Joining it is TWO AND A HALF MEN and the new shows, HOW I MET YOUR MOTHER and OUT OF PRACTICE. Envelope messaging directs consumers to tune in on Monday night to CBS, where comedy is king, and enter the sweepstakes for the chance to Live Like a King. One grand prize winner will be awarded first-class airfare for two to Hollywood, luxury hotel accommodations, $500 spending money and will attend a taping of THE KING OF QUEENS. Valpak and Valpak.com are the exclusive points of entry for the sweepstakes. When entering through Valpak.com, consumers can preview CBS's new Monday primetime line-up. Launched with CBS, the new, multi-media component will be integrated into all future Valpak promotions.

CBS will support the promotion with national promotional television spots directing consumers to watch for their blue Valpak envelope.

In 2001, Cox Target Media, owner of Valpak, launched its first national direct mail promotional partnership. In just five years, the pioneering direct marketer has become a consistent and high-producing component of television, cable and sports program marketing as well as for new feature film releases. Valpak has previously worked with CBS to market both primetime and daytime programming in seven, unique promotional campaigns.

About Cox Target Media, http://coxtarget.com or http://www.valpak.com

Headquartered in Largo, Fla., Cox Target Media (CTM) is North America's leading direct marketing company with nearly 200 franchise offices, as well as 10 corporate owned and operated sales offices in the United States. CTM's flagship brand Valpak(R) delivers savings each month to more than 45 million households throughout the United States, Canada and Puerto Rico. Annually, Valpak mails more than 18 billion advertiser offers inserted in more than 500 million envelopes. Valpak.com is the online extension of the envelope and the largest local coupon site on the Internet. CTM is a subsidiary of Cox Newspapers, owned by Cox Enterprises, Inc., the sixth largest media company by revenue in the United States.

EDITOR: Artwork of the Envelope and CBS Insert are available for publish.