CBS SportsLine Scores Touchdown With Super Bowl XXXIII; CBS SportsLine's Super Bowl Sponsorships Total Nearly $800,000; TheSportsStore.com Breaks Single-Day Sales Record.FORT LAUDERDALE Fort Lauderdale (lô`dərdāl), residential, commercial, and resort city (1990 pop. 149,377), seat of Broward co., SE Fla., on the Atlantic coast; settled around a fort built (c.1837) in the Seminole War, inc. 1911. , Fla.--(BUSINESS WIRE)--Feb. 2, 1999--SportsLine USA, Inc. (Nasdaq:SPLN SPLN Spline ), publisher of CBS (Cell Broadcast Service) See cell broadcast. SportsLine, today announced that seven major advertisers purchased sponsorships totaling approximately $800,000 for its coverage of Super Bowl XXXIII Super Bowl XXXIII was the 33rd championship game of the modern National Football League (NFL). The game was played on January 31, 1999 at Pro Player Stadium in Miami, Florida following the 1998 regular season. . The Super Bowl sponsors included Philips, which sponsored the Philips' Pick-A-Box Contest. Thousands of contestants selected a box in the scoring grid, which featured prizes including a Philips NINO Ni·ño n. El Niño. Niño See El Nino. Palm-Size PC The Palm-Size PC was Microsoft's first attempt at a computer conforming to an 'in your hand' profile (or, as commonly referred to, a PDA). These devices demonstrated many firsts for this form factor, including wave sound output, comparatively high-resolution screens with , a Philips Audio Compact Disc Recorder, a Philips DVD Player A stand-alone device that plays DVDs. It contains a DVD drive and the electronics to decode the digital video. The device may play only manufactured DVDs, or it may be able to play DVD-R, DVD-RW and DVD+RW discs. DVD players are cabled to a TV or home theater system for display. , and the grand prize, a Philips 48" Large Screen TV. In addition to Philips, other sponsors included Budweiser, Career Path, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Mercedes-Benz, Pepsi-Cola and Sports Collectors Club.com. "This level of sponsorship demonstrates to advertisers that the Super Bowl is the most widely followed single-day sports event in the world," said Mark Mariani, executive vice president for SportsLine USA. "By creating opportunities for advertisers to market their products in an exciting, interactive environment to sophisticated consumers, SportsLine USA offers sponsors an invaluable competitive edge in the marketplace." SportsLine USA also announced that it posted a record-breaking day in e-commerce sales following Super Bowl XXXIII. SportsLine USA's e-commerce area, The Sports Store (www.TheSportsStore.com), recorded more than 1,100 orders yesterday, exceeding the store's previous record day immediately following the Fiesta Bowl The Fiesta Bowl, now sponsored by Tostitos tortilla chips (a Frito-Lay product), is a United States college football game played annually since 1971. Originally, the game was hosted in Tempe, Arizona at Sun Devil Stadium where it remained until 2006. on January 5, 1999. The Sports Store (AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Keyword: The Sports Store) was poised and ready with all the official championship merchandise as soon as time expired on the game clock. Top selling items in The Sports Store included Denver Broncos Super Bowl XXXIII Champions locker room caps, locker room t-shirts, back-to-back champions pins, official game programs and other Super Bowl collectibles. "The trend in sports merchandising shows that sports fans are extremely loyal customers who support their teams' victories by purchasing commemorative merchandise," said Andrew Sturner, senior vice president, business development for SportsLine USA. "The Sports Store is poised and ready following every major sporting event to offer our users all the official team merchandise and hot market items that make a fan's celebration complete." About SportsLine USA, Inc. SportsLine USA, Inc. (Nasdaq:SPLN) is a leading Internet-based sports media company that provides branded, interactive information and programming as well as merchandise to sports enthusiasts worldwide. SportsLine USA publishes CBS SportsLine, which features more than 400,000 pages of multimedia sports information, entertainment and merchandise covering all major professional, collegiate and international sports and includes exclusive content from sports teams, organizations and superstars such as Michael Jordan, Tiger Woods and Shaquille O'Neal. SportsLine USA was founded in 1994, and its Internet sports service was renamed CBS SportsLine in March of 1997 as part of an exclusive five-year promotional and content agreement with CBS Sports. Note: This press release contains forward-looking statements, which involve risks and uncertainties. SportsLine USA's actual results could differ materially from those anticipated in these forward-looking statements. Factors that might cause or contribute to such differences include, among others, competitive pressures, the growth rate of the Internet, constantly changing technology and market acceptance of the company's products and services. Investors are also directed to consider the other risks and uncertainties discussed in SportsLine USA's Securities and Exchange Commission filings, including those discussed under the caption "Risk Factors That May Affect Future Results" in SportsLine USA's Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the year ended December 31, 1997. SportsLine USA undertakes no obligation to publicly release the result of any revisions to these forward-looking statements, which may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion