CBS SportsLine Launches Innovative "SportsLine Rewards" Relationship Program; Launch Supported by Million-Dollar Giveaway.

FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--Jan. 19, 1999--

Checking the Latest Sports News, Statistics

and Scores Earns Members One-of-a-Kind Rewards

Imagine being rewarded for doing something you really enjoy on the Internet. That's the premise behind SportsLine USA's innovative new loyalty and frequency program, "SportsLine Rewards." Launched by SportsLine USA, Inc. (Nasdaq:SPLN), publisher of CBS SportsLine, "SportsLine Rewards" is a free program in which members are rewarded for every CBS SportsLine page they view. When members visit the CBS SportsLine Web site to get the latest sports news, they'll get rewarded; check statistics and scores, they'll get rewarded; purchase favorite team gear, they'll get rewarded. The most exciting part of the program is that the rewards include unique once-in-a-lifetime experiences - members can participate in private online chats and send emails to sports stars, obtain preferred seating at special events and get hard to find sports memorabilia. Better yet, by visiting CBS SportsLine, SportsLine Rewards members may earn up to 50 entries per day into the Million Dollar Click sweepstakes by viewing pages on the CBS SportsLine Web site. (a)

Members can earn one point for every CBS SportsLine page that they view. They also have daily opportunities to earn bonus points(a) by checking out highlighted areas within the site, by purchasing SportsLine fantasy products or specific items in one of SportsLine's e-commerce areas - The Sports Store or GolfWeb ProShop. New ways to get points will be incorporated into the program on an ongoing basis, including partnerships with companies such as QWest Communication Services, whose telecommunications services will further expand point earning opportunities for members.

One of the key benefits of "SportsLine Rewards" is that it provides participants nearly instant gratification by offering attractive rewards at very low point levels. Each day, members may select from the day's "Hot Picks," which are available with starting at only 200 points - the equivalent to viewing approximately 15 pages a day for two weeks. Other benefits of the program include special services like "My SportsLine," a personalized one-stop sports page that allows the user to select the sports/team information that will be displayed for the user. Members can also go to this page to check their Rewards point total and the number of entries they have in the Million Dollar Click sweepstakes.

The Million Dollar Click sweepstakes gives members an exclusive opportunity to earn sweepstakes entries throughout 1999 just for viewing pages on the CBS SportsLine web site. The drawing for the $1,000,000 is scheduled to be held in early 2000.

SportsLine USA is also offering a premium program, "SportsLine Rewards Plus," available for $39.95 per year. It offers additional benefits including 5,000 bonus points just for signing up, double points for page views, exclusive columns, 10% savings in SportsLine's e-commerce areas and big savings on SportsLine's fantasy sports products.

According to Lawrence Kruguer, vice president of marketing for SportsLine USA, Inc., "We developed `SportsLine Rewards' with the goal of deepening our relationship with sports fans all over the world. We want to reward our frequent users for their support and over time to better understand their needs - this will allow us to customize our wide array of products and services to better suit their needs. This program is a win-win for our users and our company - consumers benefit from the valuable reward component and SportsLine USA benefits from increased loyalty and viewership. We believe that `SportsLine Rewards' is the most innovative, interactive and satisfying rewards program on the Web today."

In addition to encouraging consumer loyalty, SportsLine USA will use "SportsLine Rewards" to create new integrated advertising vehicles for sponsors, to maximize e-commerce and premium service revenues, and to develop a large sports consumer database for use in direct marketing initiatives.

Becoming a "SportsLine Rewards" member is easy and takes about a minute - users simply provide some basic information about themselves and start earning points immediately. To register for "SportsLine Rewards," visit the home page at (http://cbs.sportsline.com/u/rewards/signup.htm).

About SportsLine USA, Inc.

SportsLine USA, Inc. (Nasdaq:SPLN) is a leading Internet-based sports media company that provides branded, interactive information and programming as well as merchandise to sports enthusiasts worldwide. SportsLine USA publishes CBS SportsLine, which features more than 400,000 pages of multimedia sports information, entertainment and merchandise covering all major professional, collegiate and international sports and includes exclusive content from sports teams, organizations and superstars such as Michael Jordan, Tiger Woods and Shaquille O'Neal. SportsLine USA was founded in 1994, and its Internet sports service was renamed CBS SportsLine in March of 1997 as part of an exclusive five-year promotional and content agreement with CBS Sports.

(a) For purposes of the Million Dollar Click sweepstakes, only points accumulated through regular page views will be counted as sweepstakes entries. Bonus points and double points for page views will not be counted. For complete contest rules, visit http://cbs.sportsline.com/u/rewards/mdcrules.htm