CBS Signs on for Second Advertising Campaign with AquaCell; #1 Television Network to Promote New Show with Ads on AquaCell's Water Cooler ''Billboards''.RANCHO CUCAMONGA, Calif. -- AquaCell Technologies (AMEX AMEX See: American Stock Exchange :AQA AQA Assessment and Qualifications Alliance (UK) AQA Assessment and Qualifications Alliance AQA Any Question Answered AQA American Quality Assessors (India Pvt Ltd) ) announced today that its AquaCell Media subsidiary has received a three-month contract for a new CBS (Cell Broadcast Service) See cell broadcast. television advertising campaign for the first quarter of 2006. Recognizing the success of AquaCell's water cooler billboards for generating awareness and excitement for last September's launch of its new comedy OUT OF PRACTICE, CBS the most watched television network, has once again turned to Aquacell water coolers to help generate "water cooler buzz" for a new CBS comedy starring Jenna Elfman. "We're thrilled that CBS Television has again chosen our "Coolertising" out-of-home advertising alternative," said Michael Dougherty, President of AquaCell Media. "Our cost-effective program reaches consumers on the go with an advertising message that can't be clicked-off or blocked-out." The new CBS ads will reach consumers via the "Coolertising" advertising on the permanently attached bottle of AquaCell's "billboard" water coolers installed in the pharmacy areas of drug stores. Promotion for the new comedy will be featured on water coolers in hundreds of Rite Aid and Duane Reade stores in the New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and Los Angeles areas. About AquaCell AquaCell Technologies, Inc. is based in Rancho Cucamonga, CA. Its AquaCell Media, Inc. subsidiary installs its patented self-filling Aquacell 1000 Bottled Water Cooler Systems free of charge into various locations, including retail establishments. AquaCell Media retains ownership of the coolers, and revenue is generated through "Coolertising" - the sale of targeted advertising on the band of the cooler's permanently attached five-gallon bottle, for the promotion of products and/or services pertinent to the demographics and location, similar to the concept of billboard advertising. The Company also manufactures products for water filtration and purification through its Aquacell Water, Inc. subsidiary. Its products address various water treatment applications for municipal, industrial, commercial, and institutional applications. These applications range from providing purified drinking water drinking water supply of water available to animals for drinking supplied via nipples, in troughs, dams, ponds and larger natural water sources; an insufficient supply leads to dehydration; it can be the source of infection, e.g. leptospirosis, salmonellosis, or of poisoning, e.g. to processing water for industrial and commercial manufacturing. Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. . Statement Under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Certain statements in this press release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performances or achievements expressed or implied by such forward-looking statements. Forward-looking statements include, but are not limited to, statements about: our ability to continue relationships with customers; our ability to offer our products at competitive prices; our ability to maintain our listing on the American Stock Exchange American Stock Exchange (AMEX) Stock exchange in the U.S. Originally known as “the Curb,” it began as an outdoor marketplace in New York City c. 1850. It moved indoors to its present location in the Wall Street area in 1921. ; and our ability to use the most current technology for our products. About CBS CBS Television is comprised of the CBS Television Network CBS Television Network Major U.S. broadcasting company and network. It began in 1928 as the Columbia Broadcasting System, a small radio network directed by William S. Paley. - with over 200 owned and affiliated stations reaching virtually every television home in the United States; the Network's programming arms CBS Entertainment, CBS News and CBS Sports; and CBS Enterprises, a global leader in distribution. |
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