CBS RADIO and Vibes Media Announce Mobile Marketing Partnership for 25 U.S. Stations; National Deal Includes Leading Stations In New York, Los Angeles And 16 Other U.S. Markets.CHICAGO -- CBS RADIO
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. and 16 additional U.S. markets the ability to personally engage their listeners in real time and create a wide variety of locally customized radio promotions. Listeners can participate in promotions and contests from anywhere via the text messaging function on their cell phone without getting shut out by busy signals. Using iRadio, stations can customize these promotions and contests through Vibes' OptimumAnalysis Tools, effectively tailoring them according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. listener response in real time. Everyone who sends a message receives a response, regardless of service provider. Additionally, listeners can text requests, shout-outs and votes using the cell phone they already have in their hand. Interactive text messaging programs also add a new dimension to radio sponsorships. Advertisers like the fact that each message to the listener can be tagged with a "powered by" message, making each communication brand-specific. "We were looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. a vehicle to easily interact with our audiences on a one-to-one basis, even during large-scale contests, and Vibes' iRadio platform fits that bill perfectly," said Joel Hollander, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , CBS RADIO. "By delivering this new content we are able to build loyalty through direct contact with our listeners and add tremendous value for our advertisers." The Vibes iRadio service will be featured at market-leading stations in New York (WNEW-FM and WFNY-FM), Los Angeles (KROQ-FM), and Chicago (WSCR-AM, WBBM-FM, and WCKG-FM), as well as stations in San Francisco, Dallas, Philadelphia, Houston, Washington, D.C., Detroit, Atlanta, Boston, Seattle, Phoenix, San Diego, Tampa, Baltimore, Pittsburgh and Cleveland. In addition, the partnership will offer premium messaging strategies, with CBS RADIO listeners being able to join mobile clubs that give them access to ringtone The audible sound made by a telephone to announce that a call is coming in. The traditional ringtone was in the 440-480 Hz range, but as cellphone usage grew, it became obvious that ringtone differentiation would become important. and wallpaper downloads. "CBS RADIO is known in the business as a pioneer in the way it merges new and traditional media using creative programming and alternate delivery methods," said Jack Philbin, president and co-founder of Vibes Media. "Using iRadio, CBS RADIO can extend its franchise in new directions, creating ground-breaking promotions that connect with its audience and drive new channels of sponsorship revenue." About Vibes Media Vibes Media, of Chicago, has been creating mobile marketing programs since 1998. The company has developed proprietary interactive software and promotional programs that enable marketers to communicate with, motivate and retain their customers in ways they never could before. Vibes is uniquely positioned in the industry to provide marketing and promotional programs including end-to-end services, strategy development, communications, execution and post-program ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). analysis. Vibes can offer off-the-shelf programs or work with marketers to create a custom program designed for a particular business or marketing situation. The company has launched more than 7,000 text messaging programs and generated more than 100 million messages in the United States, partnering with wireless carriers, entertainment enterprises, musical acts, sports teams and leagues, and a wide variety of consumer brands. Please visit www.vibes.com for more information. About CBS RADIO CBS RADIO is one of the largest major-market operators in the United States with stations covering news, alternative rock, country, FM talk, classic rock, oldies Oldies is a generic term commonly used to describe a radio format that usually concentrates on Top 40 music from the '50s, '60s and '70s. Oldies are typically from R&B, pop and rock music genres. , JACK and urban formats, among others. A division of CBS Corporation, CBS RADIO operates 179 radio stations, the majority of which are in the nation's top 50 markets. CBS RADIO also has made aggressive moves to converge new and traditional media through creative programming and advanced delivery methods, including online streaming, HD Radio and podcasting. In May 2005, CBS RADIO launched the world's first podcast programmed radio station, KYOURADIO. For more information about CBS RADIO, please visit www.cbsradio.com |
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