CBS Purchases Avid Unity Production of `60 Minutes' and `48 Hours'; Avid System Now Used for all Major Network Magazine Shows.Business/Technology Editors TEWKSBURY, Mass.--(BUSINESS WIRE)--Sept. 10, 2001 Avid Technology "Avid" redirects here. For the "Advancement Via Individual Determination" educational program, see AVID. Avid Technology, Inc NASDAQ: AVID is an American company specializing in video and audio production technology; specifically, digital non-linear media editing (NLE) , Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : AVID) today announced that CBS (Cell Broadcast Service) See cell broadcast. has purchased the Avid Unity(TM) system for use in the production of Emmy(R)-award winning news programs, "60 Minutes", "60 Minutes II" and "48 Hours." CBS joins networks ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. and NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. to complete Avid's penetration of all major network investigative news magazine shows, which also include ABC's "20/20" and NBC's "Dateline." CBS will use the Avid Unity system to enhance workflow and increase productivity to manage, move and share its media content. After careful evaluation of competitive products, CBS chose Avid for its industry-wide reputation for reliability and compatibility with CBS' already installed base of Avid Media Composer(R) and Symphony(TM) systems. "Avid Unity delivers major operational benefits to our news production workflow and environment," said Frank Governale, vice president of News Operations at CBS. "The system enables us to effectively distribute media assets in real-time between various edit rooms. Avid Unity is also being configured as a central repository of finished pieces, which are then composited on-line with an Avid Symphony so our final product is outputted from the Unity using the Symphony." "Following an extensive on-site evaluation, CBS decided to invest in the Avid Unity system to enable a highly flexible and collaborative workflow and to maintain their competitiveness among the broadcast networks," said Adam Taylor, Avid's vice president, Americas Sales Operations. "The demanding and time-sensitive nature of the broadcast industry requires state-of-the art technology systems like Avid Unity, and we are proud that each major network selected Avid systems for production of their news magazine programs." Avid Unity is a fast, powerful, and open system designed for the support of flexible, nonlinear A system in which the output is not a uniform relationship to the input. nonlinear - (Scientific computation) A property of a system whose output is not proportional to its input. news production. It not only allows Avid(R) NewsCutter(R) and other applications to easily share and exchange media with each other, but enables them to become an integral part of a highly flexible and collaborative workflow environment linking analog and digital acquisition, editing, newsroom computer systems, graphics, audio, distribution and asset management. About Avid Technology, Inc. Avid Technology, Inc. delivers the solutions that Make, Manage and Move Media(TM). As a recognized digital standard for professionals who Make the world's media -- from video, audio and film to animation, special effects special effects, in motion pictures, cinematographic techniques that create illusions in the audience's minds as well as the illusions created using these techniques. and streaming media See streaming audio, streaming video and digital media hub. -- Avid's products are used to make more television and news shows, commercials, music videos and CDs, corporate/industrial productions and major motion pictures combined than any other nonlinear editing See nonlinear video editing. manufacturer in the world. Now, building on its Oscar(R), Grammy(R) and Emmy(R) award-winning heritage in creating content, Avid is extending its reach by redefining how digital media is shared, stored and distributed. To Manage today's increasingly rich collection of dynamic media, Avid provides powerful servers, networks and media tools to help customers search files, share media and collaborate on new productions, both locally and globally. Avid's solutions also empower users to easily Move media, whether on air, over cable or satellite or through the Internet. Like no other media company today, Avid's end-to-end solutions (jargon) end-to-end solution - (E2ES) A term that suggests that the supplier of an application program or system will provide all the hardware and/or software components and resouces to meet the customer's requirement and no other supplier need be involved. Compare: turn-key solution. span the continuum of media creation, management and distribution. The company's corporate headquarters are located in Tewksbury, MA. More information about the company is available at www.avid.com. (c)2001 Avid Technology, Inc. All rights reserved. Avid, Media Composer and NewsCutter are registered trademarks and Avid Unity, Symphony and Make, Manage and Move Media are trademarks of Avid Technology, Inc. Oscar is a registered trademark and service mark of the Academy of Motion Picture Arts and Sciences. Grammy is a trademark of the National Academy of Recording Arts and Sciences The National Academy of Recording Arts & Sciences, Inc. is known variously as The Recording Academy or NARAS. Established in 1957, The Recording Academy is a U.S. . Emmy is a registered trademark of ATAS/NATAS. All other trademarks contained herein are the property of their respective owners. |
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