CBS Partners with GoldPocket Wireless on Mobile Campaign for ``Big Brother 6''; GoldPocket Wireless's Mobile Technology Platform Powers Second ``America's Choice'' Vote on Thursday, August 25.LOS ANGELES -- GoldPocket Wireless, the leader in mobile technologies for entertainment and media companies, is powering a fully integrated mobile campaign for the latest installment of CBS's hit reality show, "Big Brother." Featuring both text messaging-based voting and downloadable wireless applications related to the show, the aptly named "America's Choice" campaign allows wireless subscribers to participate in events that will, undoubtedly, alter the final outcome of the show ... namely who walks home with the $500,000 prize. The latest America's Choice vote will be announced by host Julie Chen during the Thursday, August 25 broadcast of "Big Brother" (8:00-9:00 PM ET/PT). Viewers will be informed of the outcome of the vote on the Tuesday, August 30 episode (9:00-10:00 PM ET/PT). "With the America's Choice campaign, CBS (Cell Broadcast Service) See cell broadcast. is breaking new ground in integrating mobile applications into live programming," said Cyriac Roeding, Vice President of Wireless at CBS Television/Digital Media. "We knew we needed a trusted partner to enable a campaign of this magnitude. GoldPocket Wireless has both the technology solutions and the distribution channels in place to deliver an exciting and innovative experience for our viewers." GoldPocket Wireless provides both the direct connections to the major wireless carriers and the content management platform underlying the campaign. Positioning itself at the forefront of off-deck mobile content distribution, CBS is also utilizing GoldPocket Wireless's WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. push technology to sell viewers exclusive mobile content tied to the show. Through GoldPocket Wireless's premium billing integrations with carriers, CBS is able to deliver its viewers a seamless mobile experience; both the $0.49 charge per SMS-based vote and the $1.99 charge for show-related content appear on users' regular wireless bill. Consumers are fully informed on air and in the text messages of any charges before and while they use the wireless services. "CBS is in a unique position to help drive this industry forward," added Stephen Leonard, President of GoldPocket Wireless, "and we are delighted to be part of their ground-breaking initiative. The America's Choice campaign makes creative use of the GoldPocket Wireless platform, featuring premium SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. , WAP push content, and carrier billing integration." The first America's Choice vote, announced on the August 4, 2005, episode of "Big Brother," generated over 500,000 text messages from viewers voting via their wireless phones to bring one of three previously evicted candidates back to the house. With an overwhelming 82% of the vote, Kaysar was brought back into the house for a short-lived return; he was evicted a second time by a majority of the houseguests the following week. ABOUT GOLDPOCKET WIRELESS: GoldPocket Wireless is the leading provider of mobile content creation, management, and transport solutions to the North American media industry, with the only advanced scalable product suite that allows media companies to manage and deliver all forms of mobile content to any mobile device. GoldPocket Wireless's interactive systems are widely accepted as the industry standard, and the company's customer list is simply unmatched in North America, including top media companies such as CBS, Fox, NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. , HSN HSN Home Shopping Network HSN High Speed Network HSN Hereditary Sensory Neuropathy HSN Highly Saturated Nitrile HSN Healthy Schools Network, Inc. HSN Hopping Sequence Number HSN Historical Sample of the Netherlands HSN Haiti Support Network , GSN GSN Game Show Network GSN GCOS Surface Network GSN Gelsolin GSN Global Seismic Network GSN Government Security News GSN Gigabyte System Network (CERN) GSN GPRS Support Node (3GPP) , A&E, History Channel, Spike TV, MGM MGM in full Metro-Goldwyn-Mayer, Inc. U.S. corporation and film studio. It was formed when the film distributor Marcus Loew, who bought Metro Pictures in 1920, merged it with the Goldwyn production company in 1924 and with Louis B. Mayer Pictures in 1925. , The WB, Speed Channel, PBS PBS in full Public Broadcasting Service Private, nonprofit U.S. corporation of public television stations. PBS provides its member stations, which are supported by public funds and private contributions rather than by commercials, with educational, cultural, , AMC (Advanced Mezzanine Card) See AdvancedTCA. , TBS Superstation, CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. , Bravo, Fuse, and Lifetime. |
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