CBS News Taps BT Broadcast Services to Transmit News and Entertainment to Europe and Middle East.Business & High-Tech Editors WASHINGTON--(BUSINESS WIRE)--Jan. 16, 2002 BT Broadcast Services, a premier provider of end-to-end broadcast solutions in the U.S. and worldwide, announced that it has won a major new contract from CBS (Cell Broadcast Service) See cell broadcast. Broadcasting Inc. to transmit programming to audiences across Europe and the Middle East. Jon Romm, general manager, BT North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. Broadcast Services, made the announcement. "We are pleased to support CBS's need for full-time transmission services to these critical markets," said Mr. Romm. "Under this multi-year agreement, BT has created a customized solution for CBS to expand its international distribution of news and entertainment programming using BT's seamless i-View fiber network and satellite services. Mr. Romm added that CBS sought a transmission solution that was fully redundant and extended their reach, responding to the dynamics of broadcasting in today's environment. "Our solution of flexible and versatile transcontinental fiber and satellite services gives CBS greater opportunity to control their program distribution and modify their services as needed as needed prn. See prn order. , maximizing the effectiveness of their international bureaus. "BT provided CBS with the most powerful solution, offering a combined fiber and satellite service for the best economic, operational and technical performance," explained Chris Ehrenbard, director of broadcast distribution at CBS. "With this service we can both deliver programs to our European clients and bring news material back to the U.S., giving us great flexibility." BT Broadcast Services provides transmission routing for CBS from New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , where CBS video programming is carried across BT's transatlantic fiber network to the London Teleport Verb 1. teleport - transport by dematerializing at one point and assembling at another science fiction - literary fantasy involving the imagined impact of science on society transport - move something or somebody around; usually over long distances via BT Tower. From there, images are uplinked to BT's Ku-band capacity on Eutelsat W2. If required, Broadcast Services can remove the uplink (1) Transmitting from an earth station to a satellite. Contrast with downlink. (2) A port on a network device that is used to connect to another network device rather than a client or server. See MDI port. carrier at the London Teleport, giving CBS the flexibility to use other sources, such as transportable earth stations. BT also supplies a return path, which is downlinked by CBS in London and connects to the BT Tower via fiber and on to New York via BT's i-View fiber network. For more information about BT North America Broadcast Services' comprehensive services and capabilities, please contact Lisa Fanning at (202) 721-8880. About BT Broadcast Services (www.broadcast.bt.com) BT Broadcast Services is one of the world's leading suppliers of global broadcast solutions, providing a comprehensive range of terrestrial Dealing with the earth. See terrestrial link. and satellite based multimedia transmission solutions as well as content and customer management services. The group offers flexible, cost-effective tailor-made services to an international client base including broadcasters, news agencies, production companies, special event organizers, and large corporations around the world. Broadcast Services delivers technically advanced services based on the latest video and internet technologies, including video streaming See streaming video and video stream. , digital terrestrial television Digital Terrestrial Television (DTTV or DTT) is an implementation of digital technology to provide a greater number of channels and/or better quality of picture and sound using aerial broadcasts to a conventional antenna (or aerial) instead of a satellite dish or , high speed internet access See how to access the Internet. via satellite and digital business TV. The group is a division of BT Ignite, BT's international broadband and solutions business, focused on business and wholesale customers. With the largest broadband network coverage in Europe, the group is focused on the explosive growth in data transport and value added Value Added The enhancement a company gives its product or service before offering the product to customers. Notes: This can either increase the products price or value. services. About BT Ignite (www.ignite.com) BT Ignite - BT's international broadband and solutions business - provides a complete communications portfolio to business and wholesale customers in all major cities throughout the world.(a) BT Ignite delivers the entire IP value chain - from e-commerce consultancy and solutions, through to core networks and Internet connectivity with a unique blend of content hosting, application service provision, systems integration and outsourcing (1) Contracting with outside consultants, software houses or service bureaus to perform systems analysis, programming and datacenter operations. Contrast with insourcing. See netsourcing, ASP, SSP and facilities management. capabilities. BT Ignite has already established a leadership position in terms of traditional measures of route kilometers, number of hosting centers, local sales and service support teams and depth of country coverage. In Europe, BT Ignite now has significantly more reach than the nearest competitor and delivers its portfolio in over 250 towns and cities across Europe, and to all the world's commercial centers through BT's partners, alliance members and subsidiaries. (a) In conjunction with Concert and other partners where required. |
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