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CBS News Selects Sony Betacam SX Digital Broadcast Products Valued At $20 Million for Worldwide News Implementation.


LAS VEGAS--(BUSINESS WIRE)--April 18, 1999--

CBS News CBS News is the news division of American television and radio network CBS. Its current president is Sean McManus who is also head of CBS Sports. Current productions
Current television shows
  • CBS Morning News
  • The Early Show
 has committed to Sony Betacam SX See Digital Betacam and Betacam. (R) digital video equipment and recording media valued at $20 million for its New York news New York News was a newspaper drama which was broadcast in the United States by CBS as part of its 1995 fall lineup.

New York News was the story of the fictional New York Reporter
 studio and 18 news bureaus and offices around the world, including Washington, D.C.; Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. ; London; Moscow; Tel Aviv Tel Aviv (tĕl əvēv`), city (1994 pop. 355,200), W central Israel, on the Mediterranean Sea. Oficially named Tel Aviv–Jaffa, it is Israel's commercial, financial, communications, and cultural center and the core of its largest ; and Tokyo.

As part of the agreement, CBS (Cell Broadcast Service) See cell broadcast.  News' current installed base of more than 800 Sony Betacam SP(R) analog products will be replaced with new Betacam SX digital models, representing the largest single step in CBS News' migration from an analog to a digital infrastructure.

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 CBS News' vice president of operations, Frank Governale, Sony's Betacam SX equipment was selected primarily because of its cost benefit, reliability, image quality, analog playback compatibility with Betacam SP products, and forward compatibility (jargon) forward compatibility - The ability to accept input from later versions of itself.

Forward compatibility is harder to achieve than backward compatibility, since, in the backward case, the input format is know whereas a forward compatible system needs to cope
 with half-inch DTV (Digital TeleVision) Transmitting TV using digital signals. The major DTV standards are ATSC (North America), DVB (Europe) and ISDB (Japan). All three use MPEG-2 video compression and Dolby Digital audio compression. DVB and ISDB also include MPEG audio compression.  formats, as well as other manufacturers' equipment through the MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs).  bit stream.

"CBS News views Betacam SX as the best long-term solution for our broadcasting demands, both economically and creatively," Governale said. "Going with SX is the next logical step in our strategy to migrate into a total digital newsroom environment. The format offers CBS News the opportunity to embrace DTV while enabling us to integrate our Betacam SP legacy. It is because of this production versatility and adherence to MPEG standards that CBS News will point to Betacam SX as one of the pivotal elements that distinguishes our 21st Century ENG ENG electronystagmography.

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Under the terms of the agreement, Sony will provide to CBS News: DNW-9WS and DNW-90WS camcorders; DNW-A25, DNW-75 and DNW-A75 player/recorders; DNW-A65 playback VTRs; DNW-A225 laptop editors; DNW-A22 VTRs, which interface with CBS News' proprietary logging software via RS-232 interface boards; and Sony Betacam SX-A series videotape.

This announcement represents the largest single purchase of Betacam SX products since shipments began in November 1997. To date, Sony has sold more than 20,000 units of Betacam SX equipment worldwide, making it the half-inch digital format of choice for the majority of networks in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. .

"CBS News' selection of Betacam SX is particularly satisfying since the reasons behind its decision perfectly mirror the approach Sony has taken with the design of the format - deployment of digital compression technology with a bridge to analog content," stated Michael Vitelli, executive vice president of Sony Electronics' Broadcast and Professional Company. "Betacam SX VTRs offer playback of Betacam formats. This compatibility in playback and sourcing is a key design criteria for future SD and HD products, assuring the continued support of not only Betacam SX content, but the entire half-inch Betacam-based library.

"The design parameters of the product line also address the needs of news production by delivering outstanding performance in the heavy production and continuous travel associated with ENG at the network," Vitelli added.

"The robust, half-inch Betacam SX-A series digital videotape was designed expressly for the rigors of news acquisition and editing," said Martin Homlish, president of Sony Electronics' Media Solutions Company. "As a leading supplier to CBS News of both digital tape and core analog tape technologies - such as Betacam(R), Betacam SP, Digital Betacam(R), D-2, U-matic, and one-inch type C - CBS News can continue to trust the reliability and durability of Sony professional media products."

"Sony provides us with the security and confidence that our migration to digital can be achieved with minimal interruption to our daily operation," Governale noted.

Editor's Note: More information about Sony products can be found on the World Wide Web at http://www.sony.com/nab, or readers may call 1-800-686-SONY. Additional press information is available at http://www.sony.com/news.

The Broadcast and Professional Company of Sony Electronics is a leading U.S. provider of video and audio equipment for the broadcast, production, business, industrial, government, medical, and education markets. Sony offers a wide array of products and systems for image capture, production, and display. Sony also provides specialized equipment and systems for data recording, duplication, electronic photography/publishing, videoconferencing, high definition video, interactive and security applications. Sony Electronics' annual sales exceed $10.5 billion. The company has more than 25,000 employees in the U.S. and Mexico.

Sony Electronics' Media Solutions Company is the leading supplier of recording media products, including professional audio and videotape, consumer audio and videotape, and data media
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 19, 1999
Words:711
Previous Article:California Federal Bank's Statement On Supervisory Goodwill Decision.
Next Article:CBC/Radio-Canada Standardizes on Sony Betacam SX Digital Platform; One of Sony's Most Significant SX Sales Worldwide.



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