CBS Introduces the Next Generation of Mobile Content for Consumers.New "CBS (Cell Broadcast Service) See cell broadcast. Mobile Store" Opens Online With Exclusive Content Sports Fans Can Control Their Fantasy Sports Teams From The New Advanced CBS SportsLine Mobile Site CBS News CBS News is the news division of American television and radio network CBS. Its current president is Sean McManus who is also head of CBS Sports. Current productions Current television shows
LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. -- Capitalizing on the growing interest of consumers to use their mobile phones as entertainment centers, CBS has launched three next-generation web sites catering to mobile users. The announcement of the three new sites - the CBS Mobile Store and two new advertising-supported mobile web sites (also known as Wireless Application Protocol, or WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. sites) for Sports and News - was made by Cyriac Roeding, Executive Vice President, CBS Mobile. The "CBS Mobile Store" (www.CBSMobile.com) is an online destination where consumers download a wide variety of exclusive mobile content, including games and special wallpapers and voicetones created specifically for the mobile phone from CBS programming. Additionally, the CBS Mobile Store will offer two industry firsts: "Live wallpapers," featuring scenes from hit CBS reality shows that can be downloaded in the form of still images within hours of broadcast, and daily mobile video alerts from David Letterman David Michael Letterman (born April 12, 1947, in Indianapolis, Indiana, U.S.) is an award-winning American comedian, late night talk show host, television producer, philanthropist, and IRL IndyCar Series car owner. , called "Dave TV," featuring the funniest moments from the previous night's show. CBS Mobile Store content is available either for a one-time download charge or at a subscription rate. The technology behind the CBS Mobile Store is provided and run by VeriSign. The two new CBS WAP sites employ cutting-edge technology with CBS SportsLine (wap.CBSSportsLine.com) featuring real-time scores and the ability to control fantasy sports teams from the mobile phone. CBS News (wap.CBSNews.com) offers mobile users direct access to full stories and images of near real-time breaking news events. Both WAP sites are ad supported on most carriers, with the content available for free to mobile users. "We are breaking new ground with these robust wireless offerings just as we did when we were the first to launch video alerts last year," said Roeding. "The CBS Mobile Store and WAP sites represent the most innovative sites of their kind. The content is designed and made specifically for mobile, but at the same time it offers a seamless link to our top television shows. We call this 'platforming content' to mobile." In addition to "live wallpapers" from reality series such as "Survivor" and "Big Brother" and the "Dave TV" feature, new CBS Mobile Store also includes: * Within the first month, more than 1,000 exclusive and often made-for-mobile wallpapers and voicetones will be available from CBS's most popular television series, including "CSI CSI Crime Scene Investigator CSI CompuServe, Inc. CSI Commodity Systems, Inc. CSI Commodity Systems Inc. (Boca Raton, FL) CSI Crime Scene Investigation (CBS TV show) CSI Christian Schools International ," "CSI: NY," "CSI: Miami," and "Survivor," as well as from classic programs, including "Star Trek  Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. ," "Beverly Hills 90210," "Melrose Place," "Frasier," and "The Brady Bunch." * More than 5,000 additional wallpapers and ringtones, including artist images and music from chart-topping acts. * Entertainment, news and sports video alerts. * Popular general entertainment features, like the Joke of the Day and Daily Horoscopes. * Ashley Hartman, CBS's Mobile VJ, is featured in a video player throughout the site guiding users through the services and making recommendations based on her favorite offerings. The new CBS SportsLine and CBS News WAP sites feature next-generation functionality for mobile web sites. Using the latest WAP technology, both sites contain images and color graphics. Access to the mobile websites is possible through most major wireless carriers and the content available is compatible with most services. Consumers will also have the ability to access the sites "off deck," meaning they will not have to go through their carriers. Highlights of the new WAP sites are: On the CBS SportsLine siteO * The ability to control fantasy sports teams, including mobile access to league standings, lineups and the live fantasy scoreboard. * Real-time scoring, play-by-play and scoring summaries, and individual player stats. On the CBS News siteO * Exclusive access to news stories and images of near real-time coverage of breaking news events. CBS SportsLine and CBS News are live now with additional video offerings being added in the near future. In the coming months, CBS Mobile will launch WAP sites for content from CBS Entertainment, The CW, "Entertainment Tonight" and CBS's online entertainment news service Showbuzz.com. CBS worked with mobile-solutions firm Volantis to build the WAP sites for all CBS properties. "We're very pleased to partner with one of the premiere media companies in the world. We look forward to helping CBS launch the next generation of WAP sites - these are the most innovative WAP sites we have seen anywhere in the world," said Matthew Harris, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Volantis, based in Seattle, Washington. According to CTIA (1) See CompTIA. (2) (Cellular Telecommunications & Internet Association, Washington, DC, www.ctia.org, www.wow-com.com) A membership organization founded in 1984 that is involved with regulatory and public affairs issues in the wireless industry. - The Wireless Association, there are 215-million cell phone users in the United States, which is 70 percent of the entire population of the country (300 million). In addition, the cell phone is the one medium that consumers have with them while they are enjoying other media, including watching TV, surfing the internet, listening to the radio, and reading a magazine. A recent CBS research study concluded that over half (52 percent) of the 25- to 44-year olds surveyed have their cell phone with them 90 percent of the time when they are watching television. That number increases among the younger demographic, where 64 percent of the 18- to 24-year olds surveyed said they have their cell phones with them 90 percent of the time when they are watching television. About CBS CBS Corporation (NYSE NYSE See: New York Stock Exchange : CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW - a joint venture between CBS Corporation and Warner Bros BROS Brothers BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) . Entertainment), cable television (Showtime and CSTV CSTV College Sports Television CSTV Copy Salary Table Version Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution CBS Television Distribution is a United States and Global television distribution company, a merger of the television distribution arms of CBS Paramount Domestic Television, CBS Paramount International Television and King World. ), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster Simon & Schuster U.S. publishing company. It was founded in 1924 by Richard L. Simon (1899–1960) and M. Lincoln Schuster (1897–1970), whose initial project, the original crossword-puzzle book, was a best-seller. ), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products CBS Consumer Products, a unit of the CBS Corporation, manages the worldwide licensing, merchandising, and video activities for a diverse slate of properties owned or controlled by the CBS Corporation, including CBS Paramount Television (which comprises its network television ) and video/ DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. (CBS Home Entertainment CBS Home Entertainment is the new home video entertainment arm of CBS Corporation. CBS Video Enterprises CBS, Inc. owned a home video arm, CBS Video Enterprises (CBSVE). The unit was formed by CBS, Inc. in 1978. ). For more information, log on to www.cbscorporation.com. |
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