CBS GETS EARLY HOLIDAY RATINGS GIFT.Byline: Associated Press Associated Press: see news agency. Associated Press (AP) Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world. It was a red-letter week for CBS (Cell Broadcast Service) See cell broadcast. : the network easily won the week's prime-time ratings race, narrowly won the crucial November ``sweeps'' period and pulled ahead of NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. for the first time in the season standings. CBS' victory over NBC during the November period where ratings are used to set local advertising rates came by only one-tenth of a ratings point Ratings point is a measure of viewership of a particular television program. One single television ratings point (or TVR) represents 1% of viewers in the surveyed area in a given minute. As of 2004, there are an estimated 109.6 million television households in the USA. , Nielsen Media Research said. The strong showing of a Celine Dion musical special on Thanksgiving eve probably moved CBS over the top. Older viewers are largely responsible for CBS' resurgence, and that makes some TV executives belittle be·lit·tle tr.v. be·lit·tled, be·lit·tling, be·lit·tles 1. To represent or speak of as contemptibly small or unimportant; disparage: a person who belittled our efforts to do the job right. the achievement. CBS is fourth behind NBC, Fox and ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. this season among viewers age 18-49, the demographic group most prized by advertisers. CBS' November ratings actually were down 8 percent from November 1997. In fact, the WB was the only one of the top six networks to post a year-to-year gain in viewers during sweeps month. ``60 Minutes'' was the week's most-watched show and had its highest ratings of the season. It comes one week after the newsmagazine was criticized for trying to boost ratings by showing a video of Dr. Jack Kevorkian allegedly killing a terminally ill Terminally Ill When a person is not expected to live more than 12 months. Notes: Any gifts given out by the afflicted person at this time may be considered as a dispersion of the estate rather than a gift. patient. ABC's gripping ``NYPD Blue,'' featuring the death of actor Jimmy Smits' character, was the week's most popular entertainment program and scored its highest ratings in three years. For the week, CBS had a 9.7 rating and 16 share. ABC was second with an 8.4 rating and 14 share, followed by NBC's 8.0 and 13 and Fox's 7.6 and 13. The WB had a 3.2 rating and 5 share, UPN UPN User Principal Name (Microsoft Windows 2000) UPN United Paramount Network UPN Unión del Pueblo Navarro (Navarrese People Union) UPN Umgekehrte Polnische Notation was at 1.9 and 3 and Pax TV had a 0.6 and 1. For NBC, the week was a frightening vision of where it might stand without its vaunted vaunt v. vaunt·ed, vaunt·ing, vaunts v.tr. To speak boastfully of; brag about. v.intr. To speak boastfully; brag. See Synonyms at boast1. n. 1. Thursday night lineup. NBC pre-empted those shows on Thanksgiving for the sixth broadcast airing of ``Home Alone,'' and it was badly beaten in the ratings by Fox's holiday airing of ``Jumanji.'' NBC also pre-empted its struggling Monday night schedule of sitcoms last week, but its emergency airing of ``While You Were Sleeping'' still scored lower than CBS' comedies and a David Letterman anniversary special. At least NBC could take comfort in a parade. The network estimated that some 46 million people watched at least part of the Macy's Thanksgiving Day Parade, its highest viewership since 1993. ABC's ``20/20'' interview of Kenneth Starr by Diane Sawyer finished among the week's top 10 shows. NBC's ``Nightly News'' won the evening news competition with an 8.3 rating and 17 share. ABC's ``World News Tonight'' was second with an 8.2 rating and 16 share and the ``CBS Evening News'' had a 7.9 and 16. A rating point represents 994,000 households, or 1 percent of the nation's estimated 99.4 million TV homes. Share is the percentage of in-use televisions tuned to a given show. CAPTION(S): Box Box: (Nielsen Ratings) |
|
||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion