CBS Enterprises and Bethesda Softworks create unique partnership joining entertainment software and new action television series Pensacola: Wings of Gold.ATLANTA--(BUSINESS WIRE)--June 20, 1997--PC Entertainment leader Bethesda Softworks and CBS (Cell Broadcast Service) See cell broadcast. Enterprises today announced a groundbreaking partnership to produce the first-ever true companion PC series of games for a new television series. The alliance, combining CBS' program production and marketing skills with Bethesda's superior technology, will launch a series of PC CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). titles based on EYEMARK Entertainment's weekly action hour Pensacola: Wings of Gold, starring award-winner James Brolin James Brolin (born July 18, 1940) is a two-time Golden Globe Award-winning and Emmy Award-winning American television, film, character actor, producer, and director. Biography Early life The eldest of two brothers and two sisters, Brolin was born , which makes its worldwide premiere in September 1997. Bethesda will utilize storylines, sets, footage and stars of the series -- which follows the adventures of the world's most elite task force of fighter pilots -- to dynamically recreate on-screen on·screen or on-screen adj. & adv. 1. As shown on a movie, television, or display screen. 2. Within public view; in public. excitement in an interactive medium. Bethesda will produce gripping and authentic flight simulation CD-ROM games using sophisticated 3D graphics and actual footage from the TV series. The software company will create an introductory CD-ROM game and then follow with a series of mission based scenario disks focusing on Pensacola episodes. The game player will be given an opportunity to participate in missions similar to actual episodic missions undertaken in the series. The plan also calls for Bethesda to develop an online version of the game, including a Pensacola contest, which will allow players to participate in aerial combat over the Internet using the same fighter aircraft fighter aircraft Aircraft designed primarily to secure control of essential airspace by destroying enemy aircraft in combat. Designed for high speed and maneuverability, they are armed with weapons capable of striking other aircraft in flight. as in the series. Pensacola is produced and distributed in syndication nationally by EYEMARK Entertainment and is being sold in all foreign territories by CBS Broadcast International; CBS Licensing and Merchandising manages the diverse licensing efforts for the series. EYEMARK Entertainment, CBS Broadcast International, CBS Licensing and Merchandising and EYEMARK Media Sales (which sells ad time in the series) are all units of CBS Enterprises. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Bob Cook, executive vice president, CBS Enterprises, "Since we began developing Pensacola, we've believed that the action series' unique concept and strong, diverse audience appeal would make it the perfect candidate to break new ground in entertainment media. We're impressed with Bethesda Softworks' innovative vision and its justified success in the marketplace. We look forward to working together to turn this partnership into a successful series." "We are extremely gratified grat·i·fy tr.v. grat·i·fied, grat·i·fy·ing, grat·i·fies 1. To please or satisfy: His achievement gratified his father. See Synonyms at please. 2. that CBS Enterprises has chosen us to be their technology partner in this exciting new venture," said Christopher Weaver, president, Bethesda. "We want to take the unabashed thrill of being a fighter pilot and transfer it to every Pensacola viewer who owns a personal computer. We intend to make our Pensacola computer series a riveting participatory experience." Pensacola, which will premiere throughout the U.S. in September, is designed for Saturday evening and will air primarily in that time period nationally. It is already sold to television stations representing more than 96 percent of the U.S. and has been the top-selling new action hour since its availability was announced in January 1997. In addition, the series is already sold throughout Asia and Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , and extensively in Eastern and Western Europe Western Europe The countries of western Europe, especially those that are allied with the United States and Canada in the North Atlantic Treaty Organization (established 1949 and usually known as NATO). . The first of the 22 episodes begins shooting later this month. James Brolin returns to dramatic series television in the starring role as a tough, fearless Lieutenant Colonel and war hero who, after two decades on the front line, is given a new, equally challenging mission: to find and train the next generation of heroes. Also serving as one of the executive producers, he finds more than just an acting opportunity in the new assignment. According to Brolin, who is a pilot, "I've always admired and fantasized about the elite pilots of our armed forces. I'm thrilled to combine my acting experience with my love of flying in this series." Created in 1996, CBS Enterprises is responsible for the production, marketing and distribution of programming to broadcast, cable, home video and emerging media worldwide. In September, EYEMARK Entertainment, its domestic syndication and production unit, is launching two new daily series in addition to Pensacola: a daytime version of its successful weekly Martha Stewart Living Martha Stewart Living is a magazine and a television show featuring entertaining and home decorating guru Martha Stewart. Both the magazine and the television program focus on the domestic arts. series, and The Gayle King Gayle King (born in Chevy Chase, Maryland) is editor-at-large for O, The Oprah Magazine and is the best friend of Oprah Winfrey. She has previously worked as a television news anchor and talk show host. Show, a daytime talk magazine. Its returning series include the weekly drama Psi Factor: Chronicles of the Paranormal paranormal, adj 1. outside the realm of normal experience or scientific explanation. n 2. collective term for anomalous phenomena. , hosted by Dan Aykroyd Daniel Edward Aykroyd CM (born July 1, 1952) is an Academy Award-nominated and Emmy Award-winning Canadian/American comedian, actor, screenwriter, and musician. He was an original cast member of Saturday Night Live and starring Matt Frewer and Michael Moriarty Michael Moriarty (born April 5, 1941) is a Tony and Emmy-winning American actor. He is known for his role as Ben Stone on the long running TV series Law & Order. He has recently discussed the possibility that he will run for President of the United States as an ; Bob Vila's Home Again, and The George Michael Sports Machine. It is also producing, in association with Sports Illustrated Television, The Sports Illustrated for Kids Show, a CBS network Saturday morning series. Internationally, CBS Broadcast International successfully sells a wide range of CBS network entertainment, news and information programs, as well as EYEMARK programming, to virtually every country in the world. One of the largest privately held publishers of PC entertainment software, Bethesda Softworks is firmly established in the PC games industry with numerous hits to its name, such as the award winning "Elder Scrolls" and best selling "Terminator" series. Their proprietary XnGine 3D engine is considered one of the industry's preeminent graphics technologies and has helped Bethesda stay at the forefront of cutting edge simulation. Founded in 1986, Bethesda has received a raft of national and international awards for its software including the industry Oscar, the Codie. The company is the entertainment software division of Media Technology Limited, an international engineering research and development firm originally founded by members of the Architecture Machine Group at MIT MIT - Massachusetts Institute of Technology . Bethesda can be reached at 1370 Piccard Drive, Rockville, MD; 301/963-2000 (Voice) or 301/926-8010 (fax). -0- Editors Note: Bethesda Softworks is at the E3 Trade Show at Booth No. 3716 in Atlanta. CONTACT: KillerApp Communications Lana Iny/Lana Kim 212/727-1030 212/727-1070 fax lanak@kappcomm.com or Bethesda Softworks John Lee 301/926-8300 301/990-7025 fax jlee@mail.bethesda.com or CBS Enterprises Andi Sporkin 310/446-6096 310/446-6089 fax 888/617-3880 pager |
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