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CBS Corporation and SportsLine USA Extend Strategic Alliance; CBS Increases Ownership To 18%; Could Grow to More Than 27%.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 & FORT LAUDERDALE Fort Lauderdale (lô`dərdāl), residential, commercial, and resort city (1990 pop. 149,377), seat of Broward co., SE Fla., on the Atlantic coast; settled around a fort built (c.1837) in the Seminole War, inc. 1911. , Fla.--(BUSINESS WIRE)--Feb. 11, 1999--

SportsLine USA To Receive Additional Promotion

in Excess of $100 Million

CBS Corporation
''This article describes the present CBS Corporation. For the CBS broadcasting networks, see CBS. From 1997 to 2000, there was a prior instance of CBS Corporation, previously named Westinghouse Electric, that was later purchased by Viacom.
 (NYSE NYSE

See: New York Stock Exchange
: CBS (Cell Broadcast Service) See cell broadcast. ) and SportsLine USA, Inc. (Nasdaq: SPLN SPLN Spline ) today announced the extension of the equity-for-promotion exchange that created CBS SportsLine (cbs.sportsline.com), the nation's premier online media service devoted exclusively to sports information, news and merchandise.

The announcement was made by Mel Karmazin Melvin Alan "Mel" Karmazin, a native New Yorker, (born August 24, 1943)[1] is an executive who has held several top jobs in the broadcasting industry and is currently CEO of Sirius Satellite Radio. , president and chief executive officer, CBS Corporation and Michael Levy, president and chief executive officer, SportsLine USA.

In March 1997, CBS and SportsLine USA first joined forces under a five-year agreement, marking CBS Corporation's first strategic new media initiative. The original agreement has been extended for an additional five years, through December 31, 2006.

"This marks another step in our strategy of leveraging our brands to increase our position in new media," said Karmazin. "SportsLine USA provides the best sports content on the Internet, and together with our investment in CBS Marketwatch.com, and our new relationship with America Online See AOL.  as that company's sole branded news provider, CBS is continuing to grow our strong presence on the Internet."

"Our relationship with CBS resulted in the creation of the number-one sports content and commerce site on the Internet, and this extension illustrates our long-term commitment to continued growth," said Levy. "The promotional and sales power that CBS brings to the table, combined with SportsLine USA's award-winning content and products, positions CBS SportsLine as the premier interactive sports brand for years to come."

Under the terms of the new agreement, CBS will receive additional equity in SportsLine USA, in exchange for providing additional promotional and sales opportunities. CBS will also receive warrants to purchase additional shares of SportsLine USA common stock. Before the new agreement, CBS's ownership in SportsLine USA was approximately 12.5% and could have grown to approximately 17% at the end of the five-year term. Under the terms of the new agreement, CBS's stake in SportsLine USA will immediately increase to approximately 18%. Based on SportsLine USA's current stock price, CBS's ownership could grow to in excess of 27%.

The extended agreement provides for the CBS Television Network CBS Television Network

Major U.S. broadcasting company and network. It began in 1928 as the Columbia Broadcasting System, a small radio network directed by William S. Paley.
 to promote CBS SportsLine during CBS Sports CBS Sports is a division of CBS which airs many of the sports telecasts in the United States.

CBS Sports broadcasts programs like NFL on CBS, The NFL Today, Southeastern Conference football, NCAA basketball, PGA golf, and professional tennis.
 broadcasts pursuant to a promotional schedule that is projected to have a value in excess of $100 million over the five-year extension term. Additionally, to provide greater reach for advertisers, CBS will immediately begin to expand the integration and packaging of advertising for the CBS SportsLine brand with CBS Sports and CBS Plus, CBS's cross-media sales organization.

Revenue sharing revenue sharing

Funding arrangement in which one government unit grants a portion of its tax income to another government unit. For example, provinces or states may share revenue with local governments, or national governments may share revenue with provinces or states.
 in connection with the CBS SportsLine site has also been revised to further incent in·cent  
tr.v. in·cent·ed, in·cent·ing, in·cents
To incentivize: "would use tax breaks to incent corporations to invest in their future" Scott Canon.
 CBS to help grow and participate in SportsLine USA's multiple revenue streams, which include advertising, membership and premium services and e-commerce.

About SportsLine USA, Inc.

SportsLine USA, Inc. (Nasdaq: SPLN) is a leading Internet-based sports media company that provides branded, interactive information and programming as well as merchandise to sports enthusiasts worldwide. The publisher of CBS SportsLine (cbs.sportsline.com), SportsLine USA's content includes more than 400,000 pages of multimedia sports information, entertainment and merchandise, covering all major professional, collegiate and international sports with exclusive content from sports teams, organizations and superstars such as Michael Jordan, Tiger Woods and Shaquille O'Neal. The Sports Store (www.TheSportsStore.com) is SportsLine USA's electronic commerce arena offering a unique collection of sports-related merchandise, memorabilia and licensed products. In 1998, the Company acquired two golf-related properties, GolfWeb (www.golfweb.com) the Internet's premier golf site, and International Golf Outlet (www.igogolf.com), a leading Internet retailer of fine golf products and equipment. SportsLine USA was founded in 1994, and its flagship Internet sports service was renamed CBS SportsLine in March of 1997 as part of an exclusive five-year promotional and content agreement with CBS Sports that extends through 2006.

About CBS Corporation

CBS Corporation is one of the largest media companies in the world. It is comprised of the CBS Television Network, with programming operations in Entertainment, News, Sports and Syndication; the CBS Television Stations Division, with 14 CBS Owned television stations, seven of which are in the Top 10 markets; CBS Cable, with two country networks, and its regional sports operations; and more than 80% stake in Infinity Broadcasting Corporation, which includes more than 160 radio stations and TDI TDI - Transport Driver Interface , the Company's outdoor advertising business.

---------------

Note: This press release contains forward-looking statements, which involve risks and uncertainties. SportsLine USA's actual results could differ materially from those anticipated in these forward-looking statements. Factors that might cause or contribute to such differences include, among others, competitive pressures, the growth rate of the Internet, cUSA's Securities and Exchange Commission filings, including those discussed under the caption "Risk Factors That May Affect Future Results" in SportsLine USA's Annual Report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 for the year ended December 31, 1997. SportsLine USA undertakes no obligation to publicly release s.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Feb 11, 1999
Words:807
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